These three budget considerations should be top of mind when running Facebook ads:
- Your advertising goals. What do you want to achieve with your Facebook ads? Do you want to generate leads, drive traffic to your website, or increase brand awareness? Your advertising goals will help you determine how much you need to spend on your ads.
- Your target audience. Who are you trying to reach with your Facebook ads? The size and demographics of your target audience will also affect your budget. For example, if you’re targeting a large audience, you’ll need to spend more money on your ads.
- Your bidding strategy. How do you want to pay for your Facebook ads? There are two main bidding strategies: cost per click (CPC) and cost per impression (CPM). CPC bidding means that you’ll only pay when someone clicks on your ad, while CPM bidding means that you’ll pay every time your ad is shown. Your bidding strategy will also affect your budget.
Here are some additional tips for setting a budget for Facebook ads:
- Start small and scale up as needed. It’s better to start with a small budget and see how your ads perform before you start spending more money.
- Use data to track your results. Facebook Ads Manager provides detailed reports on your ad performance, so you can see how your ads are performing and make adjustments to your budget as needed.
- Be patient. It takes time to see results from Facebook ads. Don’t expect to see a big increase in traffic or sales overnight.
I hope this helps! And I also wanted to say, don’t be afraid to try FB and IG Ads to grow and scale your business. I can teach you how to do them within any marketing budget. Set up a quick call to chat with me here 👇https://meetings.hubspot.com/carlene-kelsey Or you can sign up here 👉 https://desertdigitaladgroup.com/services.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.