Blog
Latest NewsYou’ll find the latest articles and blog posts on this page. And do let me know if you’d like me to write on any particular topic. hello@desertdigitaladgroup.com
Why FB and IG Ads are a Game-Changer for Solopreneurs
As a solopreneur, growing your business and attracting new leads and clients can be a daunting task. With so many marketing options available, it's hard to know where to start. But what if I told you there's a solution that can help you reach your target audience,...
April 24th Masterclass 3pm PT | 1pm ET
The Ideal Approach: Is Combining Strategies of Broad Audience Targeting and Precise Targeting. The best approach often involves using both broad and precise targeting in tandem: Start Broad: Begin with a broader audience to identify potential customers and gather...
From Click to Customer: Craft Your Landing Page for Facebook Ad Success
Landing pages are make-or-break for your Facebook ads campaign. They capture the interest generated by your ad and turn clicks into conversions. By offering a focused message and clear call to action, landing pages ensure your Facebook ad viewers take the next step...
7 Step Checklist For Facebook Ad Campaigns (Traffic Goal)
Use this checklist to get your traffic ad campaigns right! 1.Define Your Offer & Landing Page: Solidify your offer: What are you promoting? Free consultation, discount code, exclusive content? Landing Page Optimization: Ensure your landing page is clear, concise,...
Here are 5 crucial mistakes to avoid like the plague
Even the most seasoned marketers can fall victim to pitfalls when navigating the world of Facebook and Instagram paid ads. Here are 5 crucial mistakes to avoid like the plague: 1. Targeting Blunders: Casting too wide a net: Targeting a broad audience might seem...
Reflecting on 2023 and Planning for 2024
As we enter 2024, it's crucial to reflect on the past year and identify areas for improvement. Here's a breakdown of some questions I’m contemplating, with added details and prompts to delve deeper. They may help you work our 2024 plan too. 1. What gave you the...