by Carlene Kelsey | Apr 12, 2024 | ads, blog, Goals, promotion, social
Landing pages are make-or-break for your Facebook ads campaign. They capture the interest generated by your ad and turn clicks into conversions. By offering a focused message and clear call to action, landing pages ensure your Facebook ad viewers take the next step you desire. Once the viewer leaves Facebook…. your landing page has to do the selling for you!
Ensure a seamless user Journey between your ad and the Landing Page. – To keep bounces to a minimum, make sure there is a seamless transition to the landing page that is in line with the ad colors, fonts, aesthetic appeal.
Focus on only one key message. – Keep it simple and don’t confuse your audience. Focus on one selling point or key message.
Create specific Landing Pages for each campaign. – This is not a one-and-done exercise. Build a specific landing page for each ad campaign.
Make it easy to convert. Have a strong call to action so the natural next step is what the CTA (Call To Action) button says.
Be sure the landing page is optimized for mobile viewing. – Stats show that 4 in five Facebook viewers use a mobile phone for scrolling through their newsfeed. The page needs to look great there.
Sell on your landing page. That’s what they are designed for. – Your goal is to convert the viewer and this is the place to sell, sell, sell.
Add the Meta Pixel to your landing page. – Doing this will help you understand your audience’s reach and what they did when they arrived at your landing page.
Build a high-converting email sequence in your autoresponder software. – Ahhh.. last but not least, put together an email sequence that nurtures & helps persuade potential customers to turn over their email contact info to you.
If you need help with your ads or wish to learn the ad process visit my website for more info: www.desertdigitaladgroup.com.
By optimizing for customer success, you’re more than likely optimizing for growth.
– Alex Turnbull
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | Dec 10, 2023 | blog, Goals, promotion
As we enter 2024, it’s crucial to reflect on the past year and identify areas for improvement. Here’s a breakdown of some questions I’m contemplating, with added details and prompts to delve deeper. They may help you work our 2024 plan too.
1. What gave you the most joy last year?
- Think beyond immediate gains: Did you achieve a significant milestone? Did you overcome a challenge? Did you connect with someone or something that brought you immense satisfaction?
- Identify patterns: Were there common themes in your joyous moments? Was it a sense of achievement, connection, progress, or learning?
- Apply to your business: How can incorporate more of these elements into your business in 2024? Can you create new goals that bring similar joy?
2. What did you avoid and should not have last year?
- Be honest: Did you procrastinate on important tasks? Did you shy away from difficult conversations? Did you neglect self-care or prioritize others over yourself?
- Identify the consequences: Did your avoidance lead to missed opportunities, negative outcomes, or personal stress?
- Develop strategies: How can you ensure you don’t repeat these patterns? What tools or resources can help you overcome your avoidance tendencies?
3. What should you have done more of last year?
- Think about what worked: Were there any activities or practices that brought positive results? Did you delegate tasks effectively? Did you invest in learning and development?
- Identify areas for growth: Were there skills you wished you had honed? Did you neglect important aspects of your business or personal life?
- Set goals for 2024: How can you dedicate more time and energy to these areas in the coming year? What specific actions will you take?
4. What do you wish you had done differently last year?
- Don’t dwell on regrets: Instead, use them as learning opportunities. What choices or actions would you change if you could?
- Identify the root cause: Was it a lack of information, poor planning, or external factors beyond your control?
- Develop a plan for the future: How can you avoid making similar mistakes in 2024? What proactive steps can you take to mitigate potential risks or challenges?
5. What can you do better for your business next year?
- Evaluate your business goals: Were your goals ambitious enough? Did you track your progress effectively? Did you have a clear roadmap for achieving your goals?
- Analyze your performance: Identify areas where your business excelled and areas that need improvement. Did you meet your financial targets? Did you achieve your marketing objectives? Did you maintain customer satisfaction?
- Set SMART goals: Develop specific, measurable, achievable, relevant, and time-bound goals for 2024. Ensure your goals are aligned with your overall vision and mission.
6. What new actions will you take the next year?
- Think outside the box: Don’t be afraid to try new things and experiment with new strategies. Research emerging trends in your industry and explore innovative solutions.
- Prioritize learning: Attend industry conferences, workshops, or online courses to acquire new skills and knowledge. Read books and articles to stay updated on the latest developments.
- Network and collaborate: Connect with other professionals in your field to share ideas, learn from their experiences, and explore potential partnerships.
- Seek feedback: Regularly ask your customers, employees, and colleagues for their feedback on your business. Use this feedback to identify areas for improvement and refine your strategies.
By reflecting on these questions and taking action on your insights, you can ensure that 2024 is a year of growth, success, and fulfillment for you and your business. Remember, continuous learning, adaptability, and a willingness to embrace change are key to thriving in today’s dynamic environment.
If Improving Your Social Media Reach & Engagement or Getting Seen by More People Using Facebook & Instagram Ads are your goals, then let’s chat. I help entrepreneurs with both of these business growth strategies: www.calendly.com/carlenetb.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
