by Carlene Kelsey | May 18, 2024 | blog, social
Social Media Tips To Be Aware Of In 2024
In the ever-evolving landscape of social media, staying ahead of the curve is crucial for social media managers and Facebook ad strategists. As we navigate through 2024, several key trends and strategies are emerging as game-changers for driving engagement and growth. Here’s a comprehensive look at what’s working this year.
1. Authentic and Relatable Content
The Rise of Authenticity
In 2024, authenticity continues to reign supreme. Users are increasingly drawn to content that feels genuine and relatable. Perfectly polished posts are giving way to more authentic, behind-the-scenes looks at brands and individuals. Whether it’s through candid photos, unfiltered stories, or honest conversations, showing the human side of a brand fosters deeper connections with audiences.
Relatability and Inclusivity
Relatable content, which reflects the diverse experiences and backgrounds of audiences, is crucial. Brands that embrace inclusivity in their messaging and representation are seeing higher engagement rates. By showcasing a wide range of voices and perspectives, brands can build a more loyal and engaged following.
2. Short-Form Video Content
Dominance of TikTok and Reels
Short-form video content is exploding in popularity, with platforms like TikTok and Instagram Reels leading the charge. These formats are perfect for capturing the fleeting attention spans of social media users. In 2024, creating engaging, bite-sized videos is essential for growth.
Tips for Success
- Be Concise: Keep videos short and to the point.
- Hook Early: Grab attention within the first few seconds.
- Use Trends: Capitalize on trending sounds and challenges.
- Engage Visually: Utilize eye-catching visuals and captions.
3. Community Building
Fostering a Sense of Belonging
Building a strong online community is more important than ever. Platforms like Facebook Groups and LinkedIn communities offer a space for users to connect over shared interests and values. These communities provide a sense of belonging and a platform for meaningful interactions.
Strategies for Building Community
- Engage Regularly: Post consistently and engage with members’ content.
- Provide Value: Share valuable resources, insights, and exclusive content.
- Encourage Interaction: Prompt discussions and solicit feedback from the community.
4. Social Commerce
Seamless Shopping Experiences
Social commerce is revolutionizing the way users shop online. Platforms like Instagram and Facebook are integrating shopping features directly into their interfaces, allowing users to discover and purchase products without leaving the app. This seamless shopping experience is driving significant growth for businesses.
Leveraging Social Commerce
- Product Tags: Use product tags in posts and stories to highlight products.
- Shoppable Posts: Create posts that link directly to product pages.
- Live Shopping: Host live shopping events to showcase products in real-time.
5. Influencer Partnerships
The Power of Micro-Influencers
Influencer marketing continues to be a powerful tool for engagement and growth. In 2024, the focus is shifting towards micro-influencers—those with smaller, but highly engaged, followings. Micro-influencers often have a more personal connection with their audience, leading to higher trust and engagement.
Best Practices for Influencer Collaborations
- Align Values: Partner with influencers whose values align with your brand.
- Authentic Content: Encourage influencers to create authentic, relatable content.
- Long-Term Partnerships: Build long-term relationships for consistent brand promotion.
6. Interactive Content
Boosting Engagement with Interactivity
Interactive content is proving to be a major driver of engagement. Polls, quizzes, and interactive stories invite users to participate, creating a more engaging and dynamic experience. This type of content not only boosts engagement but also provides valuable insights into audience preferences and behaviors.
Implementing Interactive Content
- Instagram Stories: Use polls, quizzes, and question stickers in Instagram Stories.
- Interactive Posts: Create posts that prompt users to comment or share their opinions.
- Live Q&A: Host live Q&A sessions to interact directly with your audience.
7. Data-Driven Strategies
Harnessing Analytics
In 2024, leveraging data and analytics is essential for optimizing social media strategies. By analyzing performance metrics, social media managers can gain insights into what’s working and what isn’t, allowing for more informed decision-making.
Key Metrics to Track
- Engagement Rate: Measure likes, comments, shares, and saves.
- Reach and Impressions: Track how many users are seeing your content.
- Conversion Rate: Monitor how many users are taking desired actions.
- Audience Demographics: Understand the demographics of your audience to tailor content.
8. Sustainability and Social Responsibility
Values-Driven Engagement
Consumers are increasingly looking to support brands that align with their values, particularly around sustainability and social responsibility. Brands that are transparent about their efforts to make a positive impact are resonating more with audiences.
Communicating Your Efforts
- Transparency: Be open about your brand’s values and initiatives.
- Storytelling: Share stories of how your brand is making a difference.
- Engagement: Encourage your audience to get involved in your initiatives.
Conclusion
As we progress through 2024, these trends and strategies are proving to be effective for driving engagement and growth on social media. By embracing authenticity, leveraging short-form video content, building strong communities, capitalizing on social commerce, partnering with influencers, creating interactive content, utilizing data-driven strategies, and demonstrating social responsibility, brands can connect more deeply with their audiences and achieve sustained growth.
For social media managers and Facebook ad strategists, staying updated on these trends and continuously adapting strategies is key to success. By focusing on these areas, you can ensure your social media efforts are not only engaging but also driving meaningful results for your brand or clients.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | May 4, 2024 | ads, blog, promotion, social
As a solopreneur, growing your business and attracting new leads and clients can be a daunting task. With so many marketing options available, it’s hard to know where to start. But what if I told you there’s a solution that can help you reach your target audience, drive website traffic, and generate leads and clients? Enter Facebook and Instagram ads!
Why Facebook and Instagram Ads?
With over 2.9 billion monthly active users on Facebook and 1.2 billion on Instagram, these platforms offer an unparalleled opportunity to reach your target audience. But it’s not just about the numbers – it’s about the targeting capabilities and affordability that make Facebook and Instagram ads a game-changer for solopreneurs.
1. Targeting Capabilities:
Facebook and Instagram ads offer an incredibly robust targeting system, allowing you to reach people based on demographics, interests, behaviors, and even custom audiences. This means you can target people who are already interested in your niche or have shown similar characteristics to your existing customers.
2. Affordability:
Compared to traditional forms of advertising, Facebook and Instagram ads are incredibly affordable. With a minimum budget of just $1 per day, you can start seeing results without breaking the bank.
3. Visual Storytelling:
Instagram, in particular, is a visual powerhouse, allowing you to tell your brand’s story through high-quality images and videos. This is especially important for solopreneurs who want to showcase their products or services in a visually appealing way.
4. Lead Generation:
Facebook and Instagram ads offer a range of lead generation options, including lead forms, landing pages, and even direct messaging. This makes it easy to capture leads and follow up with them in a personalized way.
5. Measurable Results:
With Facebook and Instagram ads, you can track your results in real-time, seeing exactly how many people are seeing your ads, clicking on them, and converting into leads or clients. This means you can adjust your strategy on the fly to optimize your results.
6. Flexibility:
Facebook and Instagram ads offer a range of ad formats, from image and video ads to stories, reels, and even live streaming. This means you can experiment with different formats to find what works best for your business.
7. Integration with Facebook and Instagram Pages:
By running ads on Facebook and Instagram, you can drive traffic to your existing pages, increasing engagement and building a loyal community.
8. Competitive Advantage:
By leveraging Facebook and Instagram ads, you can stay ahead of the competition and reach your target audience before they do.
Conclusion
Facebook and Instagram ads offer an unbeatable combination of targeting capabilities, affordability, visual storytelling, lead generation, measurable results, flexibility, integration with existing pages, and competitive advantage. As a solopreneur, incorporating these ads into your marketing strategy can help you grow your business, attract new leads and clients, and achieve your goals. So what are you waiting for?
Get started today and watch your business thrive!
Set up a complimentary strategy call with me to explore the possibilities: https://www.calendly.com/carlenetb or reach out via email: mailto:hello@desertdigitaladgroup.com
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | Apr 12, 2024 | ads, blog, Goals, promotion, social
Landing pages are make-or-break for your Facebook ads campaign. They capture the interest generated by your ad and turn clicks into conversions. By offering a focused message and clear call to action, landing pages ensure your Facebook ad viewers take the next step you desire. Once the viewer leaves Facebook…. your landing page has to do the selling for you!
Ensure a seamless user Journey between your ad and the Landing Page. – To keep bounces to a minimum, make sure there is a seamless transition to the landing page that is in line with the ad colors, fonts, aesthetic appeal.
Focus on only one key message. – Keep it simple and don’t confuse your audience. Focus on one selling point or key message.
Create specific Landing Pages for each campaign. – This is not a one-and-done exercise. Build a specific landing page for each ad campaign.
Make it easy to convert. Have a strong call to action so the natural next step is what the CTA (Call To Action) button says.
Be sure the landing page is optimized for mobile viewing. – Stats show that 4 in five Facebook viewers use a mobile phone for scrolling through their newsfeed. The page needs to look great there.
Sell on your landing page. That’s what they are designed for. – Your goal is to convert the viewer and this is the place to sell, sell, sell.
Add the Meta Pixel to your landing page. – Doing this will help you understand your audience’s reach and what they did when they arrived at your landing page.
Build a high-converting email sequence in your autoresponder software. – Ahhh.. last but not least, put together an email sequence that nurtures & helps persuade potential customers to turn over their email contact info to you.
If you need help with your ads or wish to learn the ad process visit my website for more info: www.desertdigitaladgroup.com.
By optimizing for customer success, you’re more than likely optimizing for growth.
– Alex Turnbull
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | Mar 22, 2024 | ads, blog, social
Use this checklist to get your traffic ad campaigns right!
1.Define Your Offer & Landing Page:
Solidify your offer: What are you promoting? Free consultation, discount code, exclusive content?
Landing Page Optimization: Ensure your landing page is clear, concise, and optimized for conversions (sign-ups, purchases).
2. Campaign Objective:
Choose “Traffic” as the campaign objective. This tells Facebook you want to drive clicks to your website or landing page.
3. Target Audience:
Demographics: Age, location, interests, income (tailor these to your ideal customer).
Lookalike Audiences: Leverage existing customer data or website visitors for targeted reach.
4. Budget & Schedule:
Set a daily/lifetime budget: Consider your goals and comfort level.
Campaign Duration: Determine how long you want the ad to run (a week, a month, etc.).
5. Ad Format Selection:
Images: Eye-catching visuals that represent your offer.
Videos: Compelling and engaging videos can grab attention.
Carousel Ads: Showcase multiple products or aspects of your offer in a single ad.
6. Craft Compelling Ad Copy:
Headline: Attention-grabbing and relevant to your offer.
Body Text: Highlight benefits and create a sense of urgency.
Call to Action: Clear instructions on what you want viewers to do (e.g., “Visit Now,” “Learn More”).
7. Monitor & Optimize:
Track performance: Monitor clicks, impressions, and cost-per-click (CPC).
A/B Testing: Test different ad variations to see what resonates best.
Optimize & Refine: Based on data, adjust your budget, target audience, or ad copy for better results.
If you need help with your ads or wish to learn the ad process visit my website for more info: www.desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | Nov 17, 2023 | blog, promotion, social
Here’s a 4-week Social Media Content Creation Plan for Coaches and Course Creators:
Week 1: Introduction and Branding
- Goal: Introduce yourself, your expertise, and your brand to your audience.
- Content: Create a mix of posts that introduce your background, your coaching or teaching philosophy, and the value you provide to your clients or students.
- Examples:
- Share a personal story about how you got into coaching or teaching.
- Create a graphic or video that highlights your key areas of expertise.
- Post a testimonial from a satisfied client or student.
Week 2: Sharing Knowledge and Insights
- Goal: Establish yourself as a thought leader and provide valuable insights to your audience.
- Content: Share tips, strategies, and actionable advice related to your coaching or teaching niche.
- Examples:
- Write a blog post on a common challenge faced by your audience and offer solutions.
- Create a video tutorial demonstrating a specific technique or skill.
- Share a curated list of resources on a relevant topic.
Week 3: Promoting Your Services or Courses
- Goal: Gently promote your coaching services or online courses to your audience.
- Content: Share case studies and success stories of clients or students who have benefited from your services or courses.
- Examples:
- Post a before-and-after transformation story of a client or student.
- Share a video testimonial from a satisfied client or student.
- Offer a free consultation or webinar to generate leads.
Week 4: Building Community and Engagement
- Goal: Engage with your audience, foster a sense of community, and build relationships.
- Content: Ask questions, host polls, and run contests to encourage interactions.
- Examples:
- Host a Q&A session on Instagram or Facebook Live.
- Run a contest to giveaway a free coaching session or course enrollment.
- Share a poll to gather feedback on your audience’s needs and interests.
Additional Tips:
- Use a consistent brand voice and visual style across all your social media platforms.
- Schedule your posts ahead of time using a social media scheduling tool.
- Use relevant hashtags to reach a wider audience.
- Track your social media analytics to measure your progress and make adjustments as needed.
If you need some help strategizing the exact Social Media Channels you should be using for your business, let’s meet via Zoom and discuss the possibilities of how I can help you. Just set up a call with me here>> www.calendly.com/carlenetb
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | Nov 1, 2023 | ads, promotion, social
I get asked that question a lot!
I’m going to give you a few ideas and examples that I’ve successfully used and my clients have too. Use the opt in gift for your FB ads to gain leads, as well as posting you gift on all your social media channels.
- Ebooks or Guides
- “The Ultimate Guide to Launching Your Online Course”: Provide a step-by-step blueprint for creating and launching a successful online course.
- “Mastering Time Management for Female Entrepreneurs”: Share strategies for balancing work and personal life effectively.
- Checklists and Worksheets
- “Course Creation Checklist: From Idea to Launch”: Offer a detailed checklist to help them stay organized throughout the course creation process.
- “Daily Productivity Planner”: Provide a printable daily planner to help them manage their tasks and priorities.
- Webinars or Workshops
- “Live Workshop: Strategies for Scaling Your Coaching Business”: Host a live session sharing advanced techniques for business growth.
- “Masterclass: Building Your Personal Brand as a Female Entrepreneur”: Provide insights on creating a strong personal brand for female entrepreneurs.
- Video Series
- “3-Part Video Series: Sales Funnel Mastery for Coaches”: Deliver a series of short, informative videos on optimizing sales funnels for coaching businesses.
- “Confidence Boosting Tips for Female Entrepreneurs”: Share practical advice on building confidence in the entrepreneurial journey.
- Resource Libraries or Toolkits
- “Exclusive Resource Library for Female Entrepreneurs”: Curate a collection of useful templates, guides, and resources to support their business endeavors.
- “Tech Toolkit: Must-Have Tools for Course Creators”: Offer recommendations for essential tech tools and software.
- Quizzes or Assessments
- “Discover Your Entrepreneurial Strengths Quiz” Engage your audience by helping them identify their unique strengths in the business world.
- “Course Idea Generator Quiz”: Assist them in uncovering their ideal course topic based on their expertise and interests.
- Templates and Swipe Files
- “Sales Page Template for Coaches”: Provide a customizable template for creating compelling sales pages.
- “Email Swipe Files: Engaging Your Audience Effectively”: Offer pre-written email templates for various stages of communication.
- Case Studies or Success Stories
- “Client Success Stories: How I Helped Female Entrepreneurs Thrive”: Share inspiring stories of past clients who have achieved significant results with your coaching or courses.
- “Case Study: From Idea to 6-Figure Course Launch”: Provide a detailed breakdown of a successful course launch, highlighting key strategies.
Remember to emphasize the value and benefits of these lead magnets in your video. Highlight how you address specific pain points and empower your audience to take their businesses to the next level and Take Action NOW!
Also, ensure to include a clear call-to-action for accessing these resources. Here’s mine: Grab your copy of my new Checklist outlining the steps you need to create a Great Opt In Gift. GO HERE >>> https://desertdigitaladgroup.com/opt-in-checklist/
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
