by Carlene Kelsey | Apr 3, 2023 | Uncategorized
Are you ready to run Facebook Ads? Here are 7 things you need to know before you get started!
1. Select a campaign objective
2. Create ad sets
3. Develop ads targeting
4. Create your budget
5. Test and evaluate
6. Track conversions
7. Revisit campaign performance as needed
And know the answers to these questions before starting to create your ad.
What products or services does your audience want?
What is your goal for the campaign?
What budget do you have to use?
How long will you run the ad campaign?
Who is your target audience?
What type of ad will be used? Example: Video, Image, Carousel.
How will you track results?
For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue. Newer companies may want to spend closer to 12% because they want to grow aggressively.
But….paid ads can be confusing, so I’ve created a FB Ad Blueprint that you can get today for FREE that will help you get started. Get your copy today: bit.ly/2023ads . Or schedule a call with me here >>> bit.ly/CAKads and we can explore working together.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
by Carlene Kelsey | Oct 16, 2022 | Uncategorized
Here are the top 5 considerations to know when your business is ready for Facebook or Google paid ads.
1.Your website is complete, and your messaging is clear and concise. You should have offers and services, your story or mission statement, and visitors know what they can get from you.
2.The site is easy to navigate, and your prospects don’t have to spend a lot of time finding answers to their questions. They can know instinctively that they are a good fit for working with you. They can therefore make an informed decision right away.
3.You have a complete business, with all your processes in place. This would be your email marketing and autoresponder sequences, your contract, new client orientation packet, and any terms and conditions that may apply.
4.You have the capacity to take on new clients. Be sure your manpower is sufficient to service the leads that come in when you begin to advertise using paid avenues. It would be a disaster if leads began to flow and there was no ability to begin servicing them.
5.You are ready to grow and scale your business and you need to reach a large number of new prospects who may have never heard of you or don’t know what you can offer them. You word definitely gets out to a much broader group than just your followers through paid ads.
Paid advertising is definitely worth investigating, as it’s increasingly hard to predict the social media algorithms and dangerous to rely 100% on organic audiences. Paid traffic gives your business a guaranteed better chance of reaching a larger audience and more eyeballs on your “stuff.”
Another benefit is that you can get real specific on your targeting and who you want to see your ad.
Both Facebook and Google have different, but excellent ways to do that in your ad campaigns.
You can get analytics and know which ads are performing per the goals of the campaign. It’s also a good idea to compare paid traffic and results vs organic traffic and results. You’ll soon know if you want to consider spending money to grow your business.
Using analytics, you’ll also know when the best time is to run ads. What day, time of the day and how often to show your ads can be optimized once your ads run for 10-14 days.
One of the most important pieces of your ad campaign is your budget. It must be in line with goal and results you are looking for in using paid advertising.
Finally, use the Facebook Ads Library for inspiration and to see what others are doing with their current campaigns. https://www.facebook.com/ads/library/
I have a new FREEBIE that I invite you to pick up, it’s all about budgets. When you follow the guidelines in this PDF you’ll know one of the 5 most important success tricks to getting started with Paid Facebook advertising. Go ahead and grab your copy today: https://desertdigitaladgroup.com/ideal-fb-ad-budgets/
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
