Want Successful FB and IG Ads? Follow these 5 steps.
- Identify your ad objective or ad strategy first. You want to set a goal that you want your ad to accomplish. Examples: traffic to a website or lead page, sales, collect leads via a lead form or opt in page or expand your reach. There are more too, but deciding this first is the best practice.
- Select your ideal customer audience. If your FB page or IG profile has at least 1,000 followers you can retarget these people. If your website has at least 1,000 visitors per month (requires Pixel integration) you can also retarget these folks by creating custom and lookalike audiences. This gets your ad in front of people who have already seen your content and help them become raving fans and customers.
- The FB funnel has 3 sections: Top of funnel – create awareness and get in front of new people who have not yet heard of you or what you do. Middle of funnel – Custom audiences who have interacted with your business in some fashion already. Bottom of funnel – people who have already purchased from you and are likely to purchase again when you have new offers.
- Strategize Ad Placement: Where do you want to place your ad? On which platform FB or FB and IG? In the newsfeed, on the side panel, in stories, in reels etc. Determine which ad placements make sense for your business and where your customer will notice your ad.
- What Creative Format is best?: Test images, vs short form videos, vs carousels to see which format performs best for you. You can also run separate ad campaigns for FB and IG to see if one outperforms the other for future ads.
By getting clear on these 5 steps before beginning your ads, you’ll be in a good place to reap maximized results and get stellar Return On Investment (ROI).
I am looking for 5 entrepreneurs who want to learn how to run their own FB and IG ad campaigns this summer. Sign up here to get started with my expert advice and coaching.👉 https://desertdigitaladgroup.com/services/. Or if you have questions, just reach out via email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.