The best times to post to social media in 2023, according to research by Hootsuite, HubSpot, and other social media marketing experts:
- Facebook: The best times to post on Facebook are 10:00 AM, 1:00 PM, and 7:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on Facebook are 6:00 AM, 9:00 PM, and 12:00 AM.
- Instagram: The best times to post on Instagram are 9:00 AM, 12:00 PM, and 3:00 PM on Mondays, Tuesdays, and Wednesdays. The worst times to post on Instagram are 6:00 AM, 9:00 PM, and 12:00 AM.
- TikTok: The best times to post on TikTok are 6:00 PM, 3:00 PM, and 12:00 PM on Fridays, Saturdays, and Sundays. The worst times to post on TikTok are 6:00 AM, 9:00 PM, and 12:00 AM.
- Pinterest: The best times to post on Pinterest are 11:00 AM, 1:00 PM, and 3:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on Pinterest are 6:00 AM, 9:00 PM, and 12:00 AM.
- LinkedIn: The best times to post on LinkedIn are 10:00 AM, 1:00 PM, and 3:00 PM on Mondays, Wednesdays, and Thursdays. The worst times to post on LinkedIn are 6:00 AM, 9:00 PM, and 12:00 AM.
- YouTube: The best times to post on YouTube are 10:00 AM, 12:00 PM, and 2:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on YouTube are 6:00 AM, 9:00 PM, and 12:00 AM.
- Threads: The best times to post on Threads are 11:00 AM, 1:00 PM, and 3:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on Threads are 6:00 AM, 9:00 PM, and 12:00 AM.
It’s important to note that these are just general guidelines, and the best times to post may vary depending on your target audience and industry. The best way to find the best times to post for your specific account is to use social media analytics tools to track your engagement and see when your posts are getting the most views and likes.
Here are some additional tips for posting on social media in 2023:
- Vary your content. Don’t just post the same type of content all the time. Mix it up with photos, videos, text posts, and infographics.
- Post at different times of day. Don’t just post at the same time every day. Experiment with different times of day to see when your audience is most engaged.
- Use relevant hashtags. When you post, use relevant hashtags to help people find your content on sites that use hashtags #.
- Run contests and giveaways. Contests and giveaways are a great way to engage your audience and get them excited about your brand.
- Promote your posts on other channels. Share your posts on your website, email list, and other social media channels.
By following these tips, you can increase your chances of success on social media in 2023.
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