– Target your ad to a very specific audience.
Facebook’s targeting capabilities are more robust than any other platform. So you can narrow in on demographics, interests,
location and even behaviors. You get to choose your age group and gender. Really know your targeted audience for the ad and
get your ad shown to only the folks that your product or service is 100% right for.
– Make it visual appealing to your audience.
Be certain to use the best image(s) or video you can for the ad. And make sure it’s sized correctly for the placement
of where the ad will show. Sizes vary depending on where you want the ad to be placed.
– Be sure to have a great value proposition.
The ad must tell the reader whey they should click on your ad to learn more, buy now, message you, sign up, watch video etc.
Use stats of previous customers to ad social proof that will help your credibility.
–You always want to have the visual and copy closely aligned.
If your ad is more general then maybe use a carousel (several images in one ad) explaining the benefits, one on each image.
If your ad is for a specific item, then pair the copy and image accordingly and target specific people who will be interested.
Example: All Virgos out there will love this, if your ad is for an astrology bracelet for the women with an upcoming birthday in Sept.
– Don’t forget the clear Call-to-Action.
Many ads I see don’t have this set up correctly. Example: Buy now and save X%, but for a limited time. or This great offer will be ending soon. Sign up now!
I have both Done-With-You and Done-For-You ad packages. Just visit my website to learn more.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.