What to Know About Running Your First Facebook Ad Campaign to get the very best Return On Your Ad Spend
The #1 most important thing you can do to ensure your campaign success is to target your warm audiences. These are known as Custom Audiences. These are people who have already expressed an interest in your offerings. Like you Facebook Followers, Your Instagram Followers, and your website visitors. This requires you to build up your pages with followers and guide prospects to click on your website link to be retargeted with your paid ads.
The #2nd most important thing is to know what your goal/objective of the ad you want to run will be. Ask yourself “What do you want the viewer to do next when they see your ad?” That becomes your objective or goal. i.e. Watch a video, click on a link, go to my website…etc. There are many goals to choose from when you begin running ads.
The #3rd most important thing is to understand how the algorithm works. Run your ads for longer than 7 days, it usually takes 7 days to get through the learning phase. Test running your ads for 14, 21, even 28 days or longer to bring your costs per action down, your results up and the algorithm to know exactly who to show your ad to.
The #4th most important thing you can do is to be certain you have targeted your ideal audience by location and a few special interests. You can list cities you service and up to 50 miles from each of them. You will have the ability to select certain interests and include them, as well as exclude certain topics, such as competitors.
The #5th most important thing is your creative. So…. Test your Images vs Video and see which performs best for your audience. Home tour videos vs carousel image ads may do better than one single image for future ads. You need to test and know for sure. And then use more of these for your future campaigns.
The #6th most important thing is to keep your copy short and have compelling landing pages with great design and copy, and converting capabilities if you send viewers to your website. Once they leave your ad, then the destination you take them to must do the work for you.
The #7th most important thing is to be personable. As a realtor you know that Real Estate is very personal and emotional. It’s also very local as well as data-driven. Create and use tools that help you get your new clients wants, needs, desires down so that you understand exactly what they are looking for in a new home. Then be sure you speak to that in your Facebook & Instagram advertising.
I’m now working with realtors to help them make their Ads Perform and Grow Their Businesses. I have a Newly Created free Cheatsheet that you are welcome to sign up for: Know The Ideal FB and IG Ad Budgets Before Spending Any Money on Paid Facebook Ads.
You can get a copy here 👉👉 www.DesertDigitalAdGroup.com/adbudgets
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.