Blog
Latest NewsYou’ll find the latest articles and blog posts on this page. And do let me know if you’d like me to write on any particular topic. hello@desertdigitaladgroup.com
Want to know the three most important budget considerations when running facebook ads?
These three budget considerations should be top of mind when running Facebook ads: Your advertising goals. What do you want to achieve with your Facebook ads? Do you want to generate leads, drive traffic to your website, or increase brand awareness? Your...
The top 5 reasons entrepreneurs hesitate to begin Facebook Ads
Here are the top 5 reasons entrepreneurs hesitate to begin Facebook ads: Cost: Facebook ads can be expensive, especially if you're not sure what you're doing. This can be a major deterrent for entrepreneurs who are on a tight budget. Complexity: Facebook's...
Want Successful FB and IG Ads? Follow These 5 Steps.
Want Successful FB and IG Ads? Follow these 5 steps. Identify your ad objective or ad strategy first. You want to set a goal that you want your ad to accomplish. Examples: traffic to a website or lead page, sales, collect leads via a lead form...
All About Using Custom Audiences For Your FB & IG Ads
If you are looking for a powerful tool to grow your business on Facebook and Instagram, custom audiences should be at the top of your list. Custom audiences allow you to target specific groups of people based on their pas interactions with your brand, making your...
Tips & Tricks for Leveraging Pinterest to Drive Affiliate Sales
As a blogger or business owner, you're always on the lookout for ways to increase your revenue. One often-overlooked platform for affiliate marketing is Pinterest. With over 250 million monthly active users, Pinterest is a visual search engine that can drive...
Want to Know When You Are Ready For FB Ads
Are you ready to run Facebook Ads? Here are 7 things you need to know before you get started! 1. Select a campaign objective 2. Create ad sets 3. Develop ads targeting 4. Create your budget 5. Test and evaluate 6. Track conversions 7. Revisit campaign performance as...