Blog
Latest NewsYou’ll find the latest articles and blog posts on this page. And do let me know if you’d like me to write on any particular topic. hello@desertdigitaladgroup.com
7 Step Checklist For Facebook Ad Campaigns (Traffic Goal)
Use this checklist to get your traffic ad campaigns right! 1.Define Your Offer & Landing Page: Solidify your offer: What are you promoting? Free consultation, discount code, exclusive content? Landing Page Optimization: Ensure your landing page is clear, concise,...
Here are 5 crucial mistakes to avoid like the plague
Even the most seasoned marketers can fall victim to pitfalls when navigating the world of Facebook and Instagram paid ads. Here are 5 crucial mistakes to avoid like the plague: 1. Targeting Blunders: Casting too wide a net: Targeting a broad audience might seem...
Reflecting on 2023 and Planning for 2024
As we enter 2024, it's crucial to reflect on the past year and identify areas for improvement. Here's a breakdown of some questions I’m contemplating, with added details and prompts to delve deeper. They may help you work our 2024 plan too. 1. What gave you the...
4 Weeks to Social Media Success
Here's a 4-week Social Media Content Creation Plan for Coaches and Course Creators: Week 1: Introduction and Branding Goal: Introduce yourself, your expertise, and your brand to your audience. Content: Create a mix of posts that introduce your background,...
What is the best Opt-in I can create?
I get asked that question a lot! I'm going to give you a few ideas and examples that I've successfully used and my clients have too. Use the opt in gift for your FB ads to gain leads, as well as posting you gift on all your social media channels. Ebooks or Guides “The...
My Go To Marketing Resources I Use Often
These are my Go To Resources ConvertKit, the Divi WordPress theme, and Haute Stock photos ConvertKit:a. Email Marketing Expertise: ConvertKit is designed with email marketing best practices in mind. It offers features like segmentation, automation, and A/B testing,...