In today’s competitive business landscape, it’s crucial for entrepreneurs and small business owners to continually adapt and refine their strategies to stay ahead. Whether you’re looking to increase revenue, grow your audience, or create more value for your customers, there are key principles that can make a significant impact. In this article, we’ll explore seven proven strategies to help you optimize your efforts, collaborate with industry leaders, and elevate your offerings to the next level. From embracing paid advertising to creating high-ticket items, these actionable tips will provide the foundation you need to grow and scale your business efficiently.
Here are 7 Ways you can Double Your Income Before 2024 Ends!
Track What’s Working and Use the 80/20 Rule: Focus on the 20% of your efforts that bring 80% of your results by analyzing key metrics and optimizing what works best in your strategy.
Collaborate With Other Players in Your Niche: Partnering with others in your industry can open doors to new audiences, build trust, and create mutually beneficial growth opportunities.
Raise Your Prices & Rates: Increasing your prices reflects the value you bring and can attract higher-quality clients who are willing to invest in premium services.
Create a New Product for Your Existing Customers: Leverage your current customer base by introducing a new product that meets their evolving needs, increasing loyalty and boosting revenue.
Focus on List Growth and Sales: A larger, engaged email list is the foundation of sustainable sales growth, allowing you to nurture leads and convert them into paying customers.
Embrace Paid Advertising to Grow Your Reach: Paid ads can help you scale quickly by targeting the right audience with precision, amplifying your message far beyond organic reach.
Create a High-Ticket Item You Can Sell Again & Again: Develop a high-ticket offer that delivers exceptional value, allowing you to repeatedly sell it to clients who want premium solutions.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
September is an excellent time for solopreneurs to boost their promotional efforts, as it’s a transitional period between summer and the holiday season. Here are the top five best solopreneur promotions to consider in September, along with the reasons why they can be particularly effective:
Back-to-School Promotions Why It Works: September marks the beginning of the school year, making it an ideal time to target parents, students, and educators. Even if your business isn’t directly related to education, you can craft a promotion that ties into the back-to-school theme, such as offering discounts to busy parents or promoting productivity tools for students.
Example: Offer a special discount on your services for parents who need more flexible working hours during the school year. Alternatively, create a downloadable resource, like a “Back-to-School Productivity Planner,” and offer it for free to capture leads.
Fall-Themed Content and Promotions Why It Works: With the arrival of fall, people are getting into the autumn spirit. Promotions that leverage fall themes—such as changing weather, holidays like Halloween, or the cozy, reflective nature of the season—can resonate well with your audience.
Example: Launch a “Fall into Success” campaign where you offer a limited-time package that helps clients prepare for the end of the year. This could be a bundle of services that helps them capitalize on the remaining months of the year to meet their goals.
Early Bird Holiday Deals Why It Works: Many businesses start preparing for the holiday season early, and savvy consumers begin their holiday shopping in the fall. Offering early bird deals in September not only helps you get ahead of the competition but also secures some early sales before the rush begins.
Example: Offer a discount on gift cards or a pre-sale on your holiday-themed products or services. You could also create a special offer for clients who sign up for your services in September, guaranteeing them priority booking or extra perks during the busy holiday months.
National Days and Awareness Campaigns Why It Works: September is full of national days and awareness campaigns that can be leveraged for promotions. Tying your promotion to a specific day or cause can increase visibility and engagement, especially if the cause resonates with your audience.
Example: If your business aligns with wellness, consider running a promotion during National Self-Care Awareness Month (September). You could offer a discount on your services or create special content around self-care practices, encouraging your audience to take action and invest in themselves.
Quarterly Planning and Goal Setting Offers Why It Works: September marks the beginning of the final quarter of the year, making it a natural time for people to start thinking about their goals for the rest of the year. Promotions that help your audience plan, strategize, and set goals can be highly effective.
Example: Offer a “Q4 Strategy Session” where you help clients plan their marketing, business strategies, or personal goals for the final quarter of the year. Position this as a way for them to finish the year strong and start the next year with a clear plan in place.
Do you see how these tips can help you this fall? These promotions are not just about making immediate sales but also about building relationships and preparing your audience for future engagements. September is a great time to re-engage your existing customers, attract new ones, and position your business for a successful end to the year. By leveraging seasonal themes, awareness campaigns, and early holiday preparations, you can create promotions that resonate with your audience and drive meaningful results for your business.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Are you ready to run Facebook Ads? Here are 7 things you need to know before you get started!
1. Select a campaign objective
2. Create ad sets
3. Develop ads targeting
4. Create your budget
5. Test and evaluate
6. Track conversions
7. Revisit campaign performance as needed
And know the answers to these questions before starting to create your ad.
What products or services does your audience want?
What is your goal for the campaign?
What budget do you have to use?
How long will you run the ad campaign?
Who is your target audience?
What type of ad will be used? Example: Video, Image, Carousel.
How will you track results?
For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue. Newer companies may want to spend closer to 12% because they want to grow aggressively.
But….paid ads can be confusing, so I’ve created a FB Ad Blueprint that you can get today for FREE that will help you get started. Get your copy today: bit.ly/2023ads . Or schedule a call with me here >>> bit.ly/CAKads and we can explore working together.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here are the top 5 considerations to know when your business is ready for Facebook or Google paid ads.
1.Your website is complete, and your messaging is clear and concise. You should have offers and services, your story or mission statement, and visitors know what they can get from you.
2.The site is easy to navigate, and your prospects don’t have to spend a lot of time finding answers to their questions. They can know instinctively that they are a good fit for working with you. They can therefore make an informed decision right away.
3.You have a complete business, with all your processes in place. This would be your email marketing and autoresponder sequences, your contract, new client orientation packet, and any terms and conditions that may apply.
4.You have the capacity to take on new clients. Be sure your manpower is sufficient to service the leads that come in when you begin to advertise using paid avenues. It would be a disaster if leads began to flow and there was no ability to begin servicing them.
5.You are ready to grow and scale your business and you need to reach a large number of new prospects who may have never heard of you or don’t know what you can offer them. You word definitely gets out to a much broader group than just your followers through paid ads.
Paid advertising is definitely worth investigating, as it’s increasingly hard to predict the social media algorithms and dangerous to rely 100% on organic audiences. Paid traffic gives your business a guaranteed better chance of reaching a larger audience and more eyeballs on your “stuff.”
Another benefit is that you can get real specific on your targeting and who you want to see your ad.
Both Facebook and Google have different, but excellent ways to do that in your ad campaigns.
You can get analytics and know which ads are performing per the goals of the campaign. It’s also a good idea to compare paid traffic and results vs organic traffic and results. You’ll soon know if you want to consider spending money to grow your business.
Using analytics, you’ll also know when the best time is to run ads. What day, time of the day and how often to show your ads can be optimized once your ads run for 10-14 days.
One of the most important pieces of your ad campaign is your budget. It must be in line with goal and results you are looking for in using paid advertising.
Finally, use the Facebook Ads Library for inspiration and to see what others are doing with their current campaigns. https://www.facebook.com/ads/library/
I have a new FREEBIE that I invite you to pick up, it’s all about budgets. When you follow the guidelines in this PDF you’ll know one of the 5 most important success tricks to getting started with Paid Facebook advertising. Go ahead and grab your copy today: https://desertdigitaladgroup.com/ideal-fb-ad-budgets/
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
