Why You Are Missing Out If You Are Not Using Carousel Ads For Your Business

Apr 24, 2022 | ads, blog, social

Facebook has over2.912 Billion Users Monthly. Instagram has over 1 Billion Users Monthly.

Therefore, it’s pretty clear that you should be utilizing these 2 Gigantic Social Media Channels to promote and advertise your business.

I especially like the results my clients are seeing from Carousel Ads and Posts. They are Cost Effective, usually get better conversion rates, more engaging, and keep the viewer on your ad or post for a longer period of time. This also translates to the algorithm noticing this and putting more value on the ad or post.

What is a carousel ad or post?
They are a slide show of images that allows the viewer to slide through multiple images or videos in one single post or ad. You can have a separate URL destination (web page) for each image, as well as a unique description for each image or video.

Best Practices to create Carousel Ads:
– Make your images 1080 x 1080pixels (square) and they will work on both FB and IG
– Use a maximum of 7-8 photos or short videos
– The image file format can be .jpg or .png
– The maximum video size/length is 4GB for up to 60 seconds
– Give your viewer a taste of what you have to offer, but always leave them wondering what is on the landing page, so they’ll click on it.
– Use each image/video to tell a story, explain a process, show the benefit, promote an event etc.
– The ads objectives can be: Reach, Conversions, Traffic, Lead Generation, Brand Awareness, Catalog Sales, Store Traffic, App Installs and Messages.
– The CTA (Call to Action) buttons can be: Shop Now, Book Now, Learn More, Sign Up, Contact Us, Apply Now, Get Quote, See Menu, Send Message, Get offer, Subscribe, Listen Now and Check Availability.

In today’s crowded Social Media and Ad space, it is ever more challenging to create content that stands out. If you want to get your post or ad noticed, testing how Carousels do for you is a smart marketing move.

I have both Done With You and Done For You Paid Ad Packages. Visit my Website for more info: www.DesertDigitalAdGroup.com
Or set up a no commitment, 20 minute call with me to explore your options: https://www.carlenekelsey.as.me/consult

Carlene Kelsey

Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns.  She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion.  Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.

DesertDigitalAdGroup.com

3 Easy to Implement Tips for Successful FB and IG Ad Campaigns You Can Implement Today

Feb 20, 2022 | ads, blog, social

Facebook has 2.76 Billion daily active users.  That includes Facebook, Instagram, WhatsApp & Instagram.

70% of Facebook and 59% Instagram Users log in every single day, and this is the highest percentage of all the social media channels.  Therefore, it stands to reason, that these Social Media channels have your potential customers.

1. That’s one big reason why you should be marketing on Facebook using paid ads.  And… Facebook has the best ad targeting of any other site.

You can Target Your ads on Facebook by using:

• Custom Audiences
• Gender
• Location
• Interests
• Connections
• Behaviors
• Make sure your copy uses simple language that’s easy to understand.

2. Be certain that even a 5^th grader could understand the ad content:

• Explain what you are offering.
• Outline What’s In It For Them.
• Tell them what to do next.

If you stick to this structure and have a great Creative (Image or Video) that ties into your message, chances are you’ll have a successful campaign.  But Testing is the key.

3. Keep your ad Focused on One Call-To-Action

Having a clear goal, makes the best Facebook ads.  Use the right objective, be clear on what you want the ad to accomplish: increase brand awareness, get more leads, or sell a product or service.

www.Facebook.com/adsmanager Offers many call to action buttons for your ads, just choose from the drop down button.   Here are just a few available:

If you are certain you need to get started with FB and IG Ads, but just don’t have the time to learn all the ins and outs,

Let’s chat.  Consider letting me partner with you to run your campaigns, and grow and scale your business in 2022.

SCHEDULE 30 MINUTE CHAT

Carlene Kelsey

Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns.  She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion.  Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.

DesertDigitalAdGroup.com