Facebook Lead ads allow you to find people who may be interested in your products or services and collect certain information from them.
The best practices to use Lead Campaigns are:
Identify potential clients for your business
Collect information so you can send them your newsletter
Encourage downloads of any free info you offer
Get sign ups for your courses or programs
Understand your potential clients interest and behaviors
Here are some tips to increase conversion rate for your Facebook Instant Lead Form
1)Use the introduction section to share more information about your Business and what people can expect when they complete your form.
2) Keep the Form Simple: Align questions with your goal and keep questions As few as possible.
3) Include prefill questions based on Meta’s info on them Meta already has.
4) Use multiple questions to better qualify your leads. The fewer the questions the better.
5) Limit the number of short answer questions. The more you require, the less they will complete.
6) Use the completion screen. Let them see what they’ve entered before they submit the form which encourages them to take action.
7) Test the Instant form length. Consider running an A/B split test where you measure Completion rates, cost per lead against the length of the form. This helps you evaluate if the form is meeting your ad goals/objective.
Paid ads are a little complicated and I can help you with setting up profitable, successful ad campaigns. Just reach out and we can chat about the possibilities: www.CarleneKelsey.as.me/ads.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Facebook and Instagram are two of the most popular social media platforms. They offer a lot of options for businesses to reach their target audience.
Facebook Ads and Instagram Ads can be very effective for reaching your audience. But if you don’t know how much to spend, you might waste money on ads that don’t convert or get any results.
In this blog post, we’ll share some tips to help you choose the right Facebook & Instagram budget for your business.
Why It’s Important To Set A Budget For Your Ads
One of the first steps in creating great ads is choosing an effective ad set budget. When you set a budget, it helps you plan how much money you’re willing to spend on a campaign over time. This allows you to better track your ROI (return on investment) and make sure that you’re getting the best value from your ads.
If you don’t have a plan for how much money you’re going to spend on Facebook or Instagram ads, it’s easy to overspend without realizing it — which can lead to wasted money and low ROI overall.
If you’re like I was, before I discovered the best practices for Facebook Ad Budgets, you’ve probably spent hours of your life staring at the screen of your phone, trying to figure out how much you should spend on Facebook ads.
Well, here’s a tip: STOP!
You shouldn’t have to do that. You shouldn’t have to be a math genius or a marketing expert to know how much money to put towards your ad campaigns. And you don’t need to pay someone else $3,000 for their “Facebook ad budget” guide.
That’s why I’ve created this free guide—because I know how hard it can be for small business owners like yourself who don’t have the time or the expertise to make sense of all the information out there about Facebook advertising.
I’m going to walk you through every step of setting up your campaign, from crafting the perfect ad copy to choosing which audience is right for your needs. My goal is simple: when you’re finished reading this guide, you’ll feel confident and excited about running ads on Facebook!
This Cheatsheet & Guide for creating a budget for Facebook ad costs is one of the most effective ways I’ve found to create a budget. Getting started with Facebook ads isn’t that expensive and doesn’t need to be a daunting process, so long as you have the right information. This Cheatsheet & Guide will walk you through setting your ad budgets so you can decide how much you’re willing to invest in your advertising. It’s all about knowing what to expect and planning accordingly, but we’ll also discuss how to save money on Facebook advertising even if you’re short on cash right now.
If that is not enough for you, go here for a FREE guide on how to create a Facebook ad budget that works: CLICK HERE to grab your FREE copy Today!
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Facebook has over2.912 Billion Users Monthly. Instagram has over 1 Billion Users Monthly.
Therefore, it’s pretty clear that you should be utilizing these 2 Gigantic Social Media Channels to promote and advertise your business.
I especially like the results my clients are seeing from Carousel Ads and Posts. They are Cost Effective, usually get better conversion rates, more engaging, and keep the viewer on your ad or post for a longer period of time. This also translates to the algorithm noticing this and putting more value on the ad or post.
What is a carousel ad or post? They are a slide show of images that allows the viewer to slide through multiple images or videos in one single post or ad. You can have a separate URL destination (web page) for each image, as well as a unique description for each image or video.
Best Practices to create Carousel Ads: – Make your images 1080 x 1080pixels (square) and they will work on both FB and IG – Use a maximum of 7-8 photos or short videos – The image file format can be .jpg or .png – The maximum video size/length is 4GB for up to 60 seconds – Give your viewer a taste of what you have to offer, but always leave them wondering what is on the landing page, so they’ll click on it. – Use each image/video to tell a story, explain a process, show the benefit, promote an event etc. – The ads objectives can be: Reach, Conversions, Traffic, Lead Generation, Brand Awareness, Catalog Sales, Store Traffic, App Installs and Messages. – The CTA (Call to Action) buttons can be: Shop Now, Book Now, Learn More, Sign Up, Contact Us, Apply Now, Get Quote, See Menu, Send Message, Get offer, Subscribe, Listen Now and Check Availability.
In today’s crowded Social Media and Ad space, it is ever more challenging to create content that stands out. If you want to get your post or ad noticed, testing how Carousels do for you is a smart marketing move.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Facebook has 2.76 Billion daily active users. That includes Facebook, Instagram, WhatsApp & Instagram.
70% of Facebook and 59% Instagram Users log in every single day, and this is the highest percentage of all the social media channels. Therefore, it stands to reason, that these Social Media channels have your potential customers.
That’s one big reason why you should be marketing on Facebook using paid ads. And… Facebook has the best ad targeting of any other site.
You can Target Your ads on Facebook by using:
Custom Audiences
Gender
Location
Interests
Connections
Behaviors
Make sure your copy uses simple language that’s easy to understand.
2. Be certain that even a 5th grader could understand the ad content:
Explain what you are offering.
Outline What’s In It For Them.
Tell them what to do next.
If you stick to this structure and have a great Creative (Image or Video) that ties into your message, chances are you’ll have a successful campaign. But Testing is the key.
3. Keep your ad Focused on One Call-To-Action
Having a clear goal, makes the best Facebook ads. Use the right objective, be clear on what you want the ad to accomplish: increase brand awareness, get more leads, or sell a product or service.
www.Facebook.com/adsmanager Offers many call to action buttons for your ads, just choose from the drop down button. Here are just a few available:
If you are certain you need to get started with FB and IG Ads, but just don’t have the time to learn all the ins and outs,
Let’s chat. Consider letting me partner with you to run your campaigns, and grow and scale your business in 2022.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
