Ever feel like you’re doing all the things—posting, emailing, launching—but still not getting the “yeses” you hoped for?
You’re not alone.
Many female entrepreneurs pour their heart and soul into their content, offers, and ads… only to hear crickets. But here’s the truth: It’s not that your offer isn’t valuable—it’s that your messaging may not be making it crystal clear why it’s the right fit for the right person.
So how do you fix that?
Let’s break down what to say (and how to say it) in your content, your offers, and your Facebook or Instagram ads to attract the right people—the ones who are already looking for what you offer and are ready to say YES.
1. Start with What They’re Already Thinking
Great marketing doesn’t start with your genius—it starts with their thoughts.
Before you write a single post or launch a single ad, ask yourself:
What is my ideal client frustrated about today?
What are they Googling late at night?
What are they tired of trying on their own?
Speak directly to that moment. When your content reflects what’s already on their mind, they immediately feel seen—and that builds trust.
Example: Instead of saying: “Join my 6-week course to build your list.” Try: “Tired of posting every day and still not growing your email list? Here’s a better way.”
2. Focus on the Problem AND the Promise
Too many entrepreneurs focus only on what’s included in their offer—“you get 5 modules, 3 calls, and a workbook.” But what people actually buy is the transformation—the result on the other side.
Your message should answer:
What problem does this solve?
What changes after they say yes?
Why does that matter to them right now?
Think of your offer as a bridge: the person is standing on one side (frustrated, stuck, overwhelmed), and you’re walking them to the other side (confident, clear, and moving forward).
Example Ad Copy: “If you’re stuck spinning your wheels with Instagram, this course will show you exactly how to grow your audience and convert followers into paying clients—in just 30 minutes a day.”
3. Use Their Language, Not Industry Jargon
You’re an expert—but your audience probably isn’t. So talk to them in plain, relatable language they would actually say out loud.
Instead of: ❌ “Master organic lead gen through a strategic 5-step visibility funnel.” Say: ✅ “Learn how to get more dream clients reaching out to YOU—without paid ads or dancing on Reels.”
Mirror their words. Use phrases they’d text their best friend. When your content sounds like a conversation, it instantly becomes more approachable and persuasive.
4. Include Simple, Clear Calls to Action
You could write the best email in the world, but if your call to action is vague or buried—your audience won’t take the next step.
Every piece of content should include a single, clear CTA:
“Click to grab your free guide.”
“Comment YES and I’ll DM you the details.”
“Tap the link to book your spot.”
And remember: Don’t be afraid to repeat it. People need to see or hear a call to action multiple times before they move.
5. Tell Micro-Stories That Build Connection
Connection is what converts.
One of the fastest ways to build connection is by telling small, relatable stories in your content. You don’t need a dramatic origin tale—you just need a few lines that make people say, “That’s me.”
Tell them about the moment you struggled with the same thing, or the shift that finally helped you see results. Use storytelling in your emails, your captions, and even your ad copy to turn your message from “just another business” to a real person who gets it.
6. Paint the Before & After
If you want the right people to say yes, help them see what saying yes will feel like.
Paint the picture of their current struggle—and then contrast it with the transformation your offer creates. Let them emotionally experience the relief, the clarity, or the success.
Example: “Right now, you’re juggling content, wondering why no one’s buying, and second-guessing your next move. But 30 days from now, you could have a simple ad strategy bringing in leads on autopilot—and your confidence back.”
This emotional contrast is what nudges them from interest to action.
Final Thoughts
Here’s the bottom line: the right people want to say yes. They’re already looking for help. Your job is to speak to them in a way that’s clear, real, and aligned with their journey.
When your message matches their mindset, their pain, and their dreams—you’ll stop trying to convince… and start converting.
So whether you’re writing a caption, building your sales page, or launching your next ad campaign, remember: speak their language, show them what’s possible, and make it easy to say YES.
Your welcome email sequence should nurture new subscribers, build trust, and guide them toward your offer.
Here’s a simple but effective 5-email sequence: Email 1: The Warm Welcome 📌 Purpose: Deliver the lead magnet + Set expectation Subject Line: “Here’s your [Lead Magnet] + What to Expect!”
Content:
Thank them for signing up
Deliver the lead magnet right away
Briefly introduce yourself and how you help
Let them know what to expect in the next emails
📝 Pro Tip: End with a simple question to encourage replies (e.g., “What’s your biggest challenge with [topic]?”)
Email 2: Your Story + A Quick Win
📌 Purpose: Build trust + Provide value Subject Line: “Here’s your [Lead Magnet] + What to Expect!” Subject Line: “Why I do what I do (+ a tip for you!)”
Content:
Share your personal story or why you started your business
Give a quick, actionable tip related to their challenge
Ask if they’ve had a chance to check out the lead magnet
📝 Pro Tip: Keep it short & relatable—show them you understand their struggles.
Email 3: Bust a Myth or Share a Common Mistake 📌 Purpose: Establish authority + Challenge assumptions Subject Line: “Are you making this mistake with [topic]?”
Content:
Call out a common misconception in your niche
Explain why it’s wrong and what to do instead
Reinforce how you help people solve this issue
📝 Pro Tip: This subtly preps them for your paid offer by showing gaps in their approach.
Email 4: A Success Story or Case Study 📌 Purpose: Show proof + Create desire Subject Line: “How [Client/You] Went from X to Y”
Content:
Share a transformation story
Highlight specific struggles and how they overcame them
Subtly mention your offer as part of the solution
📝 Pro Tip: If you don’t have client stories yet, share your own journey or hypothetical examples.
Email 5: The Invitation (Soft Pitch) 📌 Purpose: Present your offer + Call to action Subject Line: “Ready to [solve their pain point]?”
Content:
Acknowledge their journey so far
Reiterate the solution to their problem
Introduce your paid offer with a clear CTA
Provide a bonus/limited-time incentive if applicable
📝 Pro Tip: Keep the pitch light—position it as an opportunity, not a hard sell.
This sequence keeps new subscribers engaged, nurtures trust, and smoothly transitions them to your offer. Would you like help tailoring it to your audience? 🚀
Here are 9 ways AI can help business owners grow their online business faster and more efficiently:
1️⃣ AI-Powered Social Media Content Creation
AI tools like ChatGPT and Canva Magic Write can help you generate captivating Instagram captions, Facebook ad copy, and engaging blog posts—saving hours of brainstorming.
2️⃣ Automated Customer Support & Chatbots
Tools like ManyChat, Chatfuel, or Meta’s AI-powered messaging help you automate customer responses, answer FAQs, and even guide leads toward purchases—24/7, without you lifting a finger.
3️⃣ AI-Driven Ad Optimization
Platforms like Meta Ads’ AI learning can automatically adjust your Facebook & Instagram ad placements, targeting, and budget to get you better results with less guesswork.
AI-powered tools like ConvertKit, ActiveCampaign, or HubSpot can craft personalized email subject lines,automate follow-ups, and increase open rates using AI-driven insights.
5️⃣ AI for Market Research & Trend Analysis
Stay ahead of the competition with AI-driven tools like Google Trends, SparkToro, or BuzzSumo, which analyze industry trends, track audience interests, and suggest content ideas that resonate with your niche.
6️⃣ AI Video & Image Editing for High-Quality Content
Createscroll-stopping visuals and videos using AI tools like Adobe Sensei, Canva’s AI design suggestions, or InVideo—perfect for social media, sales pages, and product promotions.
7️⃣ AI-Powered SEO & Blog Writing
AI writing assistants like Jasper AI, SurferSEO, and Frase help you optimize blog posts, find the best keywords, and rank higher on Google—bringing in more organic traffic and leads.
8️⃣ AI for Product Pricing & Sales Predictions
AI-driven analytics tools like Shopify’s AI insights or Hotjar analyze customer behavior and recommend optimal pricing strategies to help maximize sales without undercharging.
9️⃣ AI-Powered Online Course & Digital Product Creation
Use AI-generated transcripts, summaries, and voiceovers with tools like Descript, Speechify, or Synthesia to turn your expertise into profitable digital products like courses, e-books, and templates—faster than ever!
🚀 Which AI tool are you most excited to try in your business? Comment below andLet me know.😊
A SPECIAL INVITATION TO JOIN ME ON APRIL 22ND.
Are You struggling to get new “Perfect” customer leads for your business?
I’ve got an easy solution that you’ll want to learn about in this New Masterclass.
It’s Facebook Ads and you should be taking advantage of this platform to bring in new leads and then sales to your business.
EVERYONE SHOULD BE RUNNING ADS! We’ll cover the 4 types of ads you can run to get more leads and sales!
After registering, you will receive a confirmation email containing information about joining the meeting. I hope you’ll be there, your business depends on it.
These 10 Tips will get you faster results with Facebook and Instagram ads. Go get started tday.
1. Run an Ad to Your Warm Audience First
Instead of jumping straight into cold audience ads, test your first ad on people who already know you—like your email list, website visitors, or social media followers. These people are more likely to engage, helping you see what works before spending money on strangers.
2. Use Facebook’s “Campaign Ideas Generator”
Most people don’t realize Facebook has a free Campaign Ideas Generator to help brainstorm ad ideas based on your industry and goals. You can use it to get creative copy and visuals! Find it here.
3. Start With Engagement or Video Views Ads, Not Sales
New advertisers often go straight for conversion ads, but that can be expensive. Instead, start with engagement or video view ads to warm up your audience before running sales ads. This lowers costs and improves results later.
4. Target Your Competitors’ Audience (Legally!)
You can’t directly target competitor pages, but you can target people who like related influencers, brands, or industry keywords. This is a great way to reach buyers already interested in your niche.
5. Create 3-5 Versions of the Same Ad
Most people make one ad and hope it works. Instead, create multiple versions with different headlines, images, and call-to-action buttons. Facebook will show the best-performing ad more often, helping you get better results with the same budget.
6. Test Super Specific Audiences (Not Just Broad Ones)
Facebook’s AI is smart, but sometimes narrow targeting works better. Try creating a micro audience (5,000–50,000 people) based on specific interests or behaviors. Example: Instead of just “business owners,” target “female business coaches who follow Amy Porterfield”.
7. Use the “Don’t Click This Ad” Trick
Reverse psychology works! Ads that challenge the viewer tend to get higher engagement. Try a playful ad copy like: 👉 “Warning: This Ad is NOT for You… Unless You Want More Clients!”
8. Retarget People Who Watched 50% of Your Video
Most new advertisers forget about retargeting. If someone watches half of your video ad, they’re interested! Set up an audience of these people and show them a follow-up offer to turn them into leads or customers.
9. Exclude People Who Already Took Action
Many beginners waste ad spend by showing ads to people who already signed up or bought. Always exclude past customers and leads from seeing the same ad—you’ll save money and prevent ad fatigue.
10. Set a Budget You Can Actually Learn From
If you’re only spending $1/day, your results will be too slow to analyze. A better approach? Start with $5-$10/day for a week, then review your data. You’ll quickly see what’s working without breaking the bank.
🚀 Want to make Facebook ads work even faster? Start implementing these unexpected strategies, and you’ll avoid common mistakes while getting better results from day one!
As an entrepreneur in the online coaching or course creation space, generating a steady flow of quality leads is crucial for the success and growth of your business. Without a consistent pipeline of potential customers, it can be incredibly challenging to convert sales and scale your impact.
Fortunately, there are several effective strategies you can implement to attract the right kind of leads – people who are genuinely interested in and aligned with your offering. In this post, I’ll share three proven techniques that have helped many online coaches and course creators build thriving, sustainable businesses.
Tip 1: Leverage Strategic Partnerships and Collaborations One of the most powerful ways to generate leads is by tapping into the audiences of complementary businesses or industry influencers through strategic partnerships and collaborations. This could take many forms, such as:
Guest posting on relevant blogs or podcasts
Appearing as an expert guest on others’ webinars or livestreams
Hosting a joint venture workshop or masterclass
Participating in virtual summits or challenges
Exchanging promotional content on social media
The key is to identify potential partners whose audiences overlap with your ideal customers. This could be other coaches, course creators, bloggers, YouTubers, or anyone else who serves a similar target market. When done right, these collaborations allow you to access new pools of qualified prospects who are already primed and eager to learn from someone in your industry. It’s a win-win, as you get to expand your reach while providing value to your partner’s audience.
To make the most of these opportunities, focus on building genuine relationships first. Get to know the people you want to work with, understand their businesses and audiences, and look for authentic ways you can help each other out. Avoid the temptation to hard sell; instead, be genuinely useful and contribute to their success. Additionally, be selective about the partnerships you pursue. Quality is more important than quantity – it’s better to have a small number of highly relevant, high-quality collaborations than to spread yourself thin across too many channels.
Tip 2: Create a Lead Generation Funnel with Gated Content Another effective strategy for attracting qualified leads is to build out a content marketing funnel, which allows you to capture contact information in exchange for valuable, gated digital content. This could include:
In-depth guides or whitepapers
Exclusive webinars or workshops
Assessment tools or quizzes
Free email courses or challenges
The key is to create content that is highly relevant and useful for your target audience, addressing their specific pain points, questions, or goals. This establishes you as an authoritative expert while simultaneously generating warm leads who have explicitly shown interest in your offerings.
To implement this strategy, start by mapping out the customer journey and identifying the most logical entry points and conversion opportunities. What are the key questions, concerns, or aspirations your ideal clients have at different stages? How can you create content that guides them towards your products or services? Once you have a content plan in place, build out a lead capture funnel using tools like email marketing platforms, landing page builders, or all-in-one sales funnels. Ensure that your opt-in forms, calls-to-action, and digital content assets are visually appealing, user-friendly, and optimized for conversions. It’s also important to nurture these leads through ongoing email marketing, social media engagement, or other touchpoints. Don’t just collect their information and then go silent – continue providing value, building trust, and guiding them towards your paid offerings.
Tip 3: Leverage Social Media Advertising In addition to organic content and partnership strategies, savvy online coaches and course creators can also utilize paid social media advertising to reach and convert new leads. Platforms like Facebook, Instagram, LinkedIn, and even TikTok can be powerful lead generation tools when leveraged strategically.
The key is to get laser-focused on your target audience and create highly-relevant ad creative and messaging. Take the time to thoroughly research your ideal customer’s demographics, interests, behaviors, challenges, and goals. Use this intel to build out detailed buyer personas and custom audience segments.
From there, you can craft compelling ad copy, eye-catching visuals, and clear calls-to-action that speak directly to the pain points and desires of your target market. Consider promoting your gated content offers, webinar registrations, or other lead magnets to drive opt-ins and build your email list.
Don’t be afraid to experiment with different ad formats, placements, and targeting criteria to see what resonates best. Social media algorithms are constantly evolving, so it’s important to remain agile and data-driven in your approach. Closely monitor your campaign performance and adjust your strategy accordingly.
It’s also worth exploring retargeting ads to re-engage users who have already interacted with your brand or content. This can be an incredibly effective way to nurture leads and guide them towards a sale.
While social media advertising does require an upfront investment, it can be a game-changing lead generation channel when executed thoughtfully. Just be sure to track your key metrics, continuously optimize your approach, and tie your ad spend directly back to tangible business outcomes.
I can help you with getting more leads for your business. Please join me for my new Masterclass on Dec. 3rd to discover:
Generating a consistent flow of high-quality leads is essential for the long-term success of any online coaching or course creation business. By leveraging strategic partnerships, creating lead-capture content funnels, and utilizing social media advertising, you can build a powerful, multi-faceted lead generation engine that supports your growth objectives. Remember, lead generation is an ongoing process that requires patience, experimentation, and a data-driven mindset. Stay focused on your ideal customer, provide tremendous value, and continuously refine your approach. With the right strategies in place, you can fill your pipeline with qualified prospects and position your business for sustained success.
Say you are lauching for Black Friday— Here’s your timeline and plan
Launching an offer during Black Friday requires strategic planning and preparation to maximize the impact and success of your campaign. Here’s a comprehensive timeline and checklist to help you prepare:
3-4 Months Before Black Friday (August-September)
1. Research and Planning
Market Analysis: Understand current market trends, customer preferences, and competitor strategies for Black Friday.
Goal Setting: Define clear objectives for your Black Friday campaign (e.g., sales targets, new customer acquisition, brand awareness).
Offer Strategy: Decide on the offers you’ll provide (e.g., discounts, bundles, limited-time offers) and outline the key selling points.
2. Build Your Campaign
Campaign Concept: Develop the creative concept and messaging for your campaign. Ensure it aligns with your brand and resonates with your target audience.
Content Creation: Begin creating promotional content, including graphics, videos, blog posts, and social media updates.
3. Website and Landing Pages
Optimize Website: Ensure your website is mobile-friendly, fast-loading, and easy to navigate. Black Friday will bring a spike in traffic, so make sure your site can handle it.
Landing Pages: Create dedicated landing pages for your Black Friday deals. These should be persuasive, clear, and include strong calls-to-action.
2 Months Before Black Friday (October)
1. Email Marketing Preparation
Email List Building: Start building and segmenting your email list. Consider offering a lead magnet to encourage sign-ups.
Email Campaign: Plan a series of emails to build anticipation for your Black Friday offers. This can include teasers, countdowns, and sneak peeks.
2. Social Media Strategy
Content Calendar: Create a social media content calendar to ensure consistent posting leading up to Black Friday.
Engagement: Increase engagement on your social media channels. Host Q&A sessions, polls, and interactive content to build excitement.
3. Ad Campaigns
Ad Creative: Develop ad creatives for Facebook and Instagram, focusing on eye-catching visuals and compelling copy.
Budget Allocation: Determine your budget for paid ads and decide how it will be allocated across different platforms and ad sets.
1 Month Before Black Friday (November)
1. Finalize Offers
Offers and Discounts: Finalize the specific deals you’ll offer. Ensure they are attractive and competitive.
Stock and Inventory: Check your inventory levels and ensure you have enough stock to meet the expected demand.
2. Launch Pre-Sale Campaigns
Early Access: Consider offering early access to your deals for loyal customers or email subscribers.
Teasers: Use teasers on social media and email to build anticipation. Highlight the benefits of your upcoming offers.
3. Test Everything
Website and Checkout: Test your website’s performance, especially the checkout process. Ensure everything works smoothly.
Ads: Run test ads to gauge performance and make any necessary adjustments.
2 Weeks Before Black Friday
1. Final Adjustments
Refine Content: Review and refine all your promotional content, including emails, social media posts, and ads.
Backup Plan: Have a contingency plan in place in case of unexpected issues (e.g., website crashes, stock shortages).
2. Boost Engagement
Countdown: Start a countdown on social media and through email marketing.
Influencer Partnerships: Collaborate with influencers to amplify your reach and generate buzz.
1 Week Before Black Friday
1. Intensify Marketing Efforts
Daily Updates: Provide daily updates on social media and via email to keep your audience engaged.
Reminder Emails: Send reminder emails to your subscribers about the upcoming deals.
2. Customer Support
Support Team: Ensure your customer support team is ready to handle increased inquiries.
FAQs: Update your FAQ section to address common questions about Black Friday deals and shipping.
Black Friday Week
1. Launch Offers
Go Live: Launch your offers at the scheduled time. Ensure all systems are ready and monitored.
Live Updates: Provide live updates on social media about the deals and any special promotions.
2. Monitor and Adjust
Performance Tracking: Monitor the performance of your ads, website, and overall sales.
Real-Time Adjustments: Be prepared to make real-time adjustments to your campaigns based on performance data.
3. Engage with Customers
Social Media Interaction: Engage with customers on social media. Answer questions, respond to comments, and share user-generated content.
Customer Support: Ensure prompt and helpful customer support throughout the sale.
Post-Black Friday
1. Follow-Up
Thank You Emails: Send thank-you emails to customers who made a purchase.
Feedback Collection: Collect feedback from customers to understand their experience and identify areas for improvement.
2. Data Analysis
Sales Analysis: Analyze your sales data to evaluate the success of your campaign.
Insights: Use the insights gained to refine future campaigns.
3. Extended Offers
Cyber Monday: Plan for Cyber Monday deals to keep the momentum going.
Maximized Sales: Well-planned campaigns are more likely to achieve higher sales targets.
Customer Engagement: Building anticipation and engaging with your audience increases loyalty and brand affinity.
Reduced Stress: Having a clear plan and timeline reduces last-minute stress and allows for smoother execution.
Competitive Edge: A strategic approach helps you stand out from competitors and attract more customers.
By following this timeline and checklist, you can ensure that your Black Friday offer launch is well-prepared, strategically executed, and ultimately successful.
If you want to learn how to set up successful FB and IG ad campaigns check out my 5 week one -on-one training bit.ly/5WeekAds
