Say you are lauching for Black Friday— Here’s your timeline and plan
Launching an offer during Black Friday requires strategic planning and preparation to maximize the impact and success of your campaign. Here’s a comprehensive timeline and checklist to help you prepare:
3-4 Months Before Black Friday (August-September)
1. Research and Planning
Market Analysis: Understand current market trends, customer preferences, and competitor strategies for Black Friday.
Goal Setting: Define clear objectives for your Black Friday campaign (e.g., sales targets, new customer acquisition, brand awareness).
Offer Strategy: Decide on the offers you’ll provide (e.g., discounts, bundles, limited-time offers) and outline the key selling points.
2. Build Your Campaign
Campaign Concept: Develop the creative concept and messaging for your campaign. Ensure it aligns with your brand and resonates with your target audience.
Content Creation: Begin creating promotional content, including graphics, videos, blog posts, and social media updates.
3. Website and Landing Pages
Optimize Website: Ensure your website is mobile-friendly, fast-loading, and easy to navigate. Black Friday will bring a spike in traffic, so make sure your site can handle it.
Landing Pages: Create dedicated landing pages for your Black Friday deals. These should be persuasive, clear, and include strong calls-to-action.
2 Months Before Black Friday (October)
1. Email Marketing Preparation
Email List Building: Start building and segmenting your email list. Consider offering a lead magnet to encourage sign-ups.
Email Campaign: Plan a series of emails to build anticipation for your Black Friday offers. This can include teasers, countdowns, and sneak peeks.
2. Social Media Strategy
Content Calendar: Create a social media content calendar to ensure consistent posting leading up to Black Friday.
Engagement: Increase engagement on your social media channels. Host Q&A sessions, polls, and interactive content to build excitement.
3. Ad Campaigns
Ad Creative: Develop ad creatives for Facebook and Instagram, focusing on eye-catching visuals and compelling copy.
Budget Allocation: Determine your budget for paid ads and decide how it will be allocated across different platforms and ad sets.
1 Month Before Black Friday (November)
1. Finalize Offers
Offers and Discounts: Finalize the specific deals you’ll offer. Ensure they are attractive and competitive.
Stock and Inventory: Check your inventory levels and ensure you have enough stock to meet the expected demand.
2. Launch Pre-Sale Campaigns
Early Access: Consider offering early access to your deals for loyal customers or email subscribers.
Teasers: Use teasers on social media and email to build anticipation. Highlight the benefits of your upcoming offers.
3. Test Everything
Website and Checkout: Test your website’s performance, especially the checkout process. Ensure everything works smoothly.
Ads: Run test ads to gauge performance and make any necessary adjustments.
2 Weeks Before Black Friday
1. Final Adjustments
Refine Content: Review and refine all your promotional content, including emails, social media posts, and ads.
Backup Plan: Have a contingency plan in place in case of unexpected issues (e.g., website crashes, stock shortages).
2. Boost Engagement
Countdown: Start a countdown on social media and through email marketing.
Influencer Partnerships: Collaborate with influencers to amplify your reach and generate buzz.
1 Week Before Black Friday
1. Intensify Marketing Efforts
Daily Updates: Provide daily updates on social media and via email to keep your audience engaged.
Reminder Emails: Send reminder emails to your subscribers about the upcoming deals.
2. Customer Support
Support Team: Ensure your customer support team is ready to handle increased inquiries.
FAQs: Update your FAQ section to address common questions about Black Friday deals and shipping.
Black Friday Week
1. Launch Offers
Go Live: Launch your offers at the scheduled time. Ensure all systems are ready and monitored.
Live Updates: Provide live updates on social media about the deals and any special promotions.
2. Monitor and Adjust
Performance Tracking: Monitor the performance of your ads, website, and overall sales.
Real-Time Adjustments: Be prepared to make real-time adjustments to your campaigns based on performance data.
3. Engage with Customers
Social Media Interaction: Engage with customers on social media. Answer questions, respond to comments, and share user-generated content.
Customer Support: Ensure prompt and helpful customer support throughout the sale.
Post-Black Friday
1. Follow-Up
Thank You Emails: Send thank-you emails to customers who made a purchase.
Feedback Collection: Collect feedback from customers to understand their experience and identify areas for improvement.
2. Data Analysis
Sales Analysis: Analyze your sales data to evaluate the success of your campaign.
Insights: Use the insights gained to refine future campaigns.
3. Extended Offers
Cyber Monday: Plan for Cyber Monday deals to keep the momentum going.
Maximized Sales: Well-planned campaigns are more likely to achieve higher sales targets.
Customer Engagement: Building anticipation and engaging with your audience increases loyalty and brand affinity.
Reduced Stress: Having a clear plan and timeline reduces last-minute stress and allows for smoother execution.
Competitive Edge: A strategic approach helps you stand out from competitors and attract more customers.
By following this timeline and checklist, you can ensure that your Black Friday offer launch is well-prepared, strategically executed, and ultimately successful.
If you want to learn how to set up successful FB and IG ad campaigns check out my 5 week one -on-one training bit.ly/5WeekAds
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
As a solopreneur, growing your business and attracting new leads and clients can be a daunting task. With so many marketing options available, it’s hard to know where to start. But what if I told you there’s a solution that can help you reach your target audience, drive website traffic, and generate leads and clients? Enter Facebook and Instagram ads!
Why Facebook and Instagram Ads?
With over 2.9 billion monthly active users on Facebook and 1.2 billion on Instagram, these platforms offer an unparalleled opportunity to reach your target audience. But it’s not just about the numbers – it’s about the targeting capabilities and affordability that make Facebook and Instagram ads a game-changer for solopreneurs.
1. Targeting Capabilities:
Facebook and Instagram ads offer an incredibly robust targeting system, allowing you to reach people based on demographics, interests, behaviors, and even custom audiences. This means you can target people who are already interested in your niche or have shown similar characteristics to your existing customers.
2. Affordability:
Compared to traditional forms of advertising, Facebook and Instagram ads are incredibly affordable. With a minimum budget of just $1 per day, you can start seeing results without breaking the bank.
3. Visual Storytelling:
Instagram, in particular, is a visual powerhouse, allowing you to tell your brand’s story through high-quality images and videos. This is especially important for solopreneurs who want to showcase their products or services in a visually appealing way.
4. Lead Generation:
Facebook and Instagram ads offer a range of lead generation options, including lead forms, landing pages, and even direct messaging. This makes it easy to capture leads and follow up with them in a personalized way.
5. Measurable Results:
With Facebook and Instagram ads, you can track your results in real-time, seeing exactly how many people are seeing your ads, clicking on them, and converting into leads or clients. This means you can adjust your strategy on the fly to optimize your results.
6. Flexibility:
Facebook and Instagram ads offer a range of ad formats, from image and video ads to stories, reels, and even live streaming. This means you can experiment with different formats to find what works best for your business.
7. Integration with Facebook and Instagram Pages:
By running ads on Facebook and Instagram, you can drive traffic to your existing pages, increasing engagement and building a loyal community.
8. Competitive Advantage:
By leveraging Facebook and Instagram ads, you can stay ahead of the competition and reach your target audience before they do.
Facebook and Instagram ads offer an unbeatable combination of targeting capabilities, affordability, visual storytelling, lead generation, measurable results, flexibility, integration with existing pages, and competitive advantage. As a solopreneur, incorporating these ads into your marketing strategy can help you grow your business, attract new leads and clients, and achieve your goals. So what are you waiting for?
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
The Ideal Approach: Is Combining Strategies of Broad Audience Targeting and Precise Targeting.
The best approach often involves using both broad and precise targeting in tandem:
Start Broad: Begin with a broader audience to identify potential customers and gather initial data.
Layer on Precision: As your campaign progresses, use insights from the broad audience to create additional ad sets with more precise targeting for higher conversions.
Test & Refine: Continuously monitor performance and adjust your targeting strategy based on the data. You can even create “Lookalike Audiences” based on your existing high-performing leads to target similar users.
I’m going to walk you through the Only 4 Ads You Need To Grow Your Email List By 100-400 and we’ll touch on proper targeting too.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Landing pages are make-or-break for your Facebook ads campaign. They capture the interest generated by your ad and turn clicks into conversions. By offering a focused message and clear call to action, landing pages ensure your Facebook ad viewers take the next step you desire. Once the viewer leaves Facebook…. your landing page has to do the selling for you!
Ensure a seamless user Journey between your ad and the Landing Page. – To keep bounces to a minimum, make sure there is a seamless transition to the landing page that is in line with the ad colors, fonts, aesthetic appeal.
Focus on only one key message. – Keep it simple and don’t confuse your audience. Focus on one selling point or key message.
Create specific Landing Pages for each campaign. – This is not a one-and-done exercise. Build a specific landing page for each ad campaign.
Make it easy to convert. Have a strong call to action so the natural next step is what the CTA (Call To Action) button says.
Be sure the landing page is optimized for mobile viewing. – Stats show that 4 in five Facebook viewers use a mobile phone for scrolling through their newsfeed. The page needs to look great there.
Sell on your landing page. That’s what they are designed for. – Your goal is to convert the viewer and this is the place to sell, sell, sell.
Add the Meta Pixel to your landing page. – Doing this will help you understand your audience’s reach and what they did when they arrived at your landing page.
Build a high-converting email sequence in your autoresponder software. – Ahhh.. last but not least, put together an email sequence that nurtures & helps persuade potential customers to turn over their email contact info to you.
If you need help with your ads or wish to learn the ad process visit my website for more info: www.desertdigitaladgroup.com.
By optimizing for customer success, you’re more than likely optimizing for growth.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
As we enter 2024, it’s crucial to reflect on the past year and identify areas for improvement. Here’s a breakdown of some questions I’m contemplating, with added details and prompts to delve deeper. They may help you work our 2024 plan too.
1. What gave you the most joy last year?
Think beyond immediate gains: Did you achieve a significant milestone? Did you overcome a challenge? Did you connect with someone or something that brought you immense satisfaction?
Identify patterns: Were there common themes in your joyous moments? Was it a sense of achievement, connection, progress, or learning?
Apply to your business: How can incorporate more of these elements into your business in 2024? Can you create new goals that bring similar joy?
2. What did you avoid and should not have last year?
Be honest: Did you procrastinate on important tasks? Did you shy away from difficult conversations? Did you neglect self-care or prioritize others over yourself?
Identify the consequences: Did your avoidance lead to missed opportunities, negative outcomes, or personal stress?
Develop strategies: How can you ensure you don’t repeat these patterns? What tools or resources can help you overcome your avoidance tendencies?
3. What should you have done more of last year?
Think about what worked: Were there any activities or practices that brought positive results? Did you delegate tasks effectively? Did you invest in learning and development?
Identify areas for growth: Were there skills you wished you had honed? Did you neglect important aspects of your business or personal life?
Set goals for 2024: How can you dedicate more time and energy to these areas in the coming year? What specific actions will you take?
4. What do you wish you had done differently last year?
Don’t dwell on regrets: Instead, use them as learning opportunities. What choices or actions would you change if you could?
Identify the root cause: Was it a lack of information, poor planning, or external factors beyond your control?
Develop a plan for the future: How can you avoid making similar mistakes in 2024? What proactive steps can you take to mitigate potential risks or challenges?
5. What can you do better for your business next year?
Evaluate your business goals: Were your goals ambitious enough? Did you track your progress effectively? Did you have a clear roadmap for achieving your goals?
Analyze your performance: Identify areas where your business excelled and areas that need improvement. Did you meet your financial targets? Did you achieve your marketing objectives? Did you maintain customer satisfaction?
Set SMART goals: Develop specific, measurable, achievable, relevant, and time-bound goals for 2024. Ensure your goals are aligned with your overall vision and mission.
6. What new actions will you take the next year?
Think outside the box: Don’t be afraid to try new things and experiment with new strategies. Research emerging trends in your industry and explore innovative solutions.
Prioritize learning: Attend industry conferences, workshops, or online courses to acquire new skills and knowledge. Read books and articles to stay updated on the latest developments.
Network and collaborate: Connect with other professionals in your field to share ideas, learn from their experiences, and explore potential partnerships.
Seek feedback: Regularly ask your customers, employees, and colleagues for their feedback on your business. Use this feedback to identify areas for improvement and refine your strategies.
By reflecting on these questions and taking action on your insights, you can ensure that 2024 is a year of growth, success, and fulfillment for you and your business. Remember, continuous learning, adaptability, and a willingness to embrace change are key to thriving in today’s dynamic environment.
If Improving Your Social Media Reach & Engagement or Getting Seen by More People Using Facebook & Instagram Ads are your goals, then let’s chat. I help entrepreneurs with both of these business growth strategies: www.calendly.com/carlenetb.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here’s a 4-week Social Media Content Creation Plan for Coaches and Course Creators:
Week 1: Introduction and Branding
Goal: Introduce yourself, your expertise, and your brand to your audience.
Content: Create a mix of posts that introduce your background, your coaching or teaching philosophy, and the value you provide to your clients or students.
Examples:
Share a personal story about how you got into coaching or teaching.
Create a graphic or video that highlights your key areas of expertise.
Post a testimonial from a satisfied client or student.
Week 2: Sharing Knowledge and Insights
Goal: Establish yourself as a thought leader and provide valuable insights to your audience.
Content: Share tips, strategies, and actionable advice related to your coaching or teaching niche.
Examples:
Write a blog post on a common challenge faced by your audience and offer solutions.
Create a video tutorial demonstrating a specific technique or skill.
Share a curated list of resources on a relevant topic.
Week 3: Promoting Your Services or Courses
Goal: Gently promote your coaching services or online courses to your audience.
Content: Share case studies and success stories of clients or students who have benefited from your services or courses.
Examples:
Post a before-and-after transformation story of a client or student.
Share a video testimonial from a satisfied client or student.
Offer a free consultation or webinar to generate leads.
Week 4: Building Community and Engagement
Goal: Engage with your audience, foster a sense of community, and build relationships.
Content: Ask questions, host polls, and run contests to encourage interactions.
Examples:
Host a Q&A session on Instagram or Facebook Live.
Run a contest to giveaway a free coaching session or course enrollment.
Share a poll to gather feedback on your audience’s needs and interests.
Additional Tips:
Use a consistent brand voice and visual style across all your social media platforms.
Schedule your posts ahead of time using a social media scheduling tool.
Use relevant hashtags to reach a wider audience.
Track your social media analytics to measure your progress and make adjustments as needed.
If you need some help strategizing the exact Social Media Channels you should be using for your business, let’s meet via Zoom and discuss the possibilities of how I can help you. Just set up a call with me here>> www.calendly.com/carlenetb
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
