If you are looking for a powerful tool to grow your business on Facebook and Instagram, custom audiences should be at the top of your list. Custom audiences allow you to target specific groups of people based on their pas interactions with your brand, making your advertising more effective and efficient. In this blog post, I’ll explore the benefits of using custom audiences on Facebook and Instagram and how you can get started.
What are custom audiences?
Custom audiences are groups of people who have interacted with your brand in some way, such as by visiting your website, engaging with your FB page or IG profile, or making a purchase from your online store. By creating a custom audience, you can target these people with Facebook ads and other marketing campaigns, tailoring your message to their specific interests and behaviors.
The benefits of using custom audiences.
There are many benefits of using custom audiences on Facebook including:
More Effective targeting: Custom audiences allow you to reach people who have already shown an interest in your brand, making your advertising more effective and likely to convert.2.
Increased ROI: By targeting a specific group of people with your ads, you can increase your return on investment (ROI) by ensuring that your ad budget is being spent on people who are more likely to take the action you are asking for.
Better engagement: When you target people who have already interacted with your brand, they are more likely to engage with your ads and content, leading to increased engagement rates and better overall performance.
How to create a custom audience.
Creating a custom audience on Facebook is relatively simple. Here’s how to get started:
Go to your Facebook Ads Manager account (www.facebook.com/adsmanager) and click on the “Audiences” tab on the left under the hamburger menu that holds All Tools.
2. Click the “Create Audience” button and select “Custom Audience.”
3. Choose the type of custom audience you want to create. You can upload your customer email list, use the pixel website traffic, or use page engagement options.
4. Follow the prompts to set up your custom audience. Be sure that the pixel has been added to your website in advance.
5. Once your custom audience is created you can use it to target your FB ads.
Keep in mind that you’ll need at least 1,000 page followers, website visitors, purchasers, or mailing list emails to make the most of custom audiences
Tips for using custom audiences effectively.
Get the most out of your custom audiences on FB and IG with these tips:
Keep your audiences up to date. Make sure your custom audiences are regularly updated with the latest data to ensure that you’re targeting the right people at the right time.
Test different audiences: experiments with different types of custom audiences to see which ones perform best for your business ads. You may find that certain audiences are more engaged or convert at a higher rate.
Once you have a custom audience created, you can create lookalike audience based on the custom audience characteristics and behaviors. This can help you reach new people who are similar to your existing customers or followers.
Segment your audiences: Instead of targeting a broad custom audience, consider segmenting your audience into smaller groups based on their interests, behaviors or demographics. This can help you tailor your ad message even further and improve your targeting.
In conclusion, the right audiences are very important to your overall campaign health and results. And….custom audiences are a powerful tool for growing your business on Facebook. By targeting people who have already shown an interest in your brand, you can make your advertising more effective, increase your ROI, and improve engagement rates. With these tips and best practices in mind, you can start using custom audiences to take your Facebook marketing to the next level.
I can answer questions you may have about FB & IG Ads, just set up a FREE call with me here > https://calendly.com/carlenetb
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
As a blogger or business owner, you’re always on the lookout for ways to increase your revenue. One often-overlooked platform for affiliate marketing is Pinterest. With over 250 million monthly active users, Pinterest is a visual search engine that can drive significant traffic and sales to your website. In this article, I’ll share some tips and tricks on how to do affiliate marketing on Pinterest and leverage its potential to drive affiliate sales.
The Hootsuite article above gives you a ton more info on why Pinterest should be included in your Affiliate Marketing Plan.
Introduction to Pinterest and affiliate marketing
Pinterest is a platform where users can discover and save ideas. Users browse through images, known as pins, and save them to their boards. Pinterest is a great platform for affiliate marketing because it is a visual platform that allows users to create and share content that inspires and motivates their audience.
Affiliate marketing is a performance-based marketing strategy where a business pays a commission to an affiliate for each sale or lead generated from their referral. Affiliate marketing on Pinterest involves promoting affiliate products through pins, boards, and profiles. By becoming an affiliate marketer on Pinterest, you can make money by promoting products that your audience is interested in.
Why Pinterest is a great platform for affiliate marketing
Pinterest’s visual nature makes it an ideal platform for affiliate marketing. According to research, 87% of Pinterest users have purchased a product because of Pinterest. Pinterest users are actively searching for inspiration and ideas, making them more likely to make a purchase. Additionally, Pinterest’s algorithm favors fresh, high-quality content, making it easier for your pins to be discovered by new users.
Another reason Pinterest is great for affiliate marketing is that it’s a long-term platform. Pins have a longer lifespan than other social media posts, meaning your content will be discoverable for a longer period. Additionally, Pinterest users are more likely to save pins for future reference, meaning your affiliate content could be found and purchased weeks, months, or even years after you’ve posted it.
Setting up your Pinterest account for affiliate marketing
Before you start promoting affiliate products on Pinterest, you need to set up your account for success. Here are some tips:
Convert to a business account: A business account gives you access to analytics, ads, and other features that are useful for affiliate marketing.
Optimize your profile: Choose a profile picture, write a bio that includes keywords, and include a link to your website and other social media accounts.
Create boards: Organize your pins into boards that are relevant to your niche. Make sure your board titles and descriptions include keywords.
Verify your website: Verifying your website on Pinterest will give you access to analytics and allow you to claim your content.
Creating boards and optimizing your pins for affiliate sales
To start promoting affiliate products on Pinterest, you need to create boards and optimize your pins. Here are some tips:
Choose affiliate products that are relevant to your niche: Promoting products that align with your niche and brand will help you attract the right audience and increase conversions.
Create boards that are specific to the products you’re promoting: For example, if you’re promoting kitchen appliances, create a board dedicated to kitchen appliances.
Optimize your pins: Use high-quality images, include keywords in your pin titles and descriptions, and add a call-to-action (CTA) to encourage clicks.
Finding and joining affiliate programs on Pinterest
To start promoting affiliate products on Pinterest, you need to join affiliate programs. Here are some tips:
Research affiliate programs in your niche: Look for affiliate programs that align with your niche and brand. You can use affiliate networks like ShareASale, Commission Junction, and Rakuten Marketing to find programs.
Join affiliate programs: Once you’ve found an affiliate program that you want to join, sign up and follow the instructions to become an affiliate.
Follow the affiliate program’s guidelines: Each affiliate program has its own rules and guidelines. Make sure you’re following them to avoid being kicked out of the program.
Creating affiliate pins that convert
Creating affiliate pins that convert involves more than just slapping an affiliate link onto a pretty picture. Here are some tips:
Create visually appealing pins: Use high-quality images, add text overlays, and choose colors and fonts that align with your brand.
Include a CTA: Encourage clicks by including a CTA in your pin description, such as “click here for more information” or “shop now.”
Provide value: Your pins should provide value to your audience. Write clear, concise descriptions that explain how the product can benefit them.
Promoting your affiliate pins on Pinterest
Once you’ve created your affiliate pins, it’s time to promote them. Here are some tips:
Pin regularly: Pinning regularly will help your content be discovered by new users. Aim to pin at least once a day.
Use group boards: Group boards are boards that multiple users can contribute to. Joining relevant group boards can help you reach a larger audience.
Promote your pins on other social media platforms: Share your pins on other social media platforms to drive traffic back to your Pinterest account.
Using Pinterest analytics to track your affiliate sales
Pinterest analytics can help you track your affiliate sales and optimize your strategy. Here are some metrics to pay attention to:
Impressions: The number of times your pins were seen.
Clicks: The number of clicks your pins received.
Saves: The number of times your pins were saved by users.
Referral traffic: The number of clicks that led to your website.
By tracking these metrics, you can see which pins are performing well and adjust your strategy accordingly.
Common mistakes to avoid in affiliate marketing on Pinterest
Here are some common mistakes to avoid in affiliate marketing on Pinterest:
Over-promoting: Don’t flood your followers with affiliate pins. Aim for a balance between promoting affiliate products and providing value.
Not disclosing affiliate links: It’s important to disclose that you’re using affiliate links. You can do this by including “affiliate link” in your pin description.
Not optimizing for mobile: Most Pinterest users access the platform through their mobile devices, so make sure your pins are optimized for mobile.
Conclusion and final tips for success
Pinterest is a powerful platform for affiliate marketing, but it requires a strategic approach. By setting up your profile, creating boards, and optimizing your pins for affiliate sales, you can increase your revenue and drive traffic to your website. Remember to choose affiliate products that align with your niche, provide value to your audience, and track your metrics to optimize your strategy. With these tips and tricks, you can leverage Pinterest to drive affiliate sales and grow your business.
CTA
Ready to start leveraging Pinterest for affiliate marketing? Sign up for affiliate programs in your niche and start creating visually appealing affiliate pins. Don’t forget to track your metrics and adjust your strategy accordingly. Happy pinning!
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Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
What are your 5 Content Pillars that you want to be known for and that your followers will clearly recognize as your informative content?
Stop and think about this now, and jot them down. What are the 5 subjects you can write about and create content for in no time?
Content pillars are the main foundations of your content marketing strategy. If you set up your pillars right they can help you in many ways:
1. Content that keeps generating traffic
2. You can write around these pillars and create even more content
3. Use them as a guide for your writing and scheduling
4. They can help you stand out from the crowd
Your Content Pillars can change over time. If you use this method content creation will be so much easier and you’ll never be starring at a blank page or computer screen.
Mine are:
Travel – I was in the travel business for over 30 years!
Paid Advertising – I am a META Ad Manager and help my clients grow and scale their businesses.
Content Creation – I like to help my followers come up with ideas that will work for their individual businesses.
My Family– Love my family and sharing and bragging about them often makes me feel good!
Social Media – I understand the value and asset that social media plays in our businesses every day.
Here are a couple of articles that you might find helpful as you put your Content Pillars in place for this year!
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here’s why you should use directories to get more online recognition for your business.
Directories are one of the best ways to gain online exposure for your business or brand.
It’s easy to add new entries and edit existing ones in most directories out there.
It can help you boost your SEO ranking, especially if you link your directory listings to other relevant pages on your website, like social profiles and company landing pages.
If you’re running a local business, submitting an entry in a business directory can help you get listed on Google Maps and other local search engines if they allow it (like Yelp does).
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Paid social media advertising can be a powerful tool for businesses looking to increase brand awareness, generate leads, and drive conversions in 2023. By targeting specific demographics and interests, businesses can reach their desired audience and track the success of their campaigns in real-time.
To start, it’s important for businesses to identify their goals and target audience for their social media advertising campaigns. This will help guide the creation of ad copy and visuals that will be most effective in achieving the desired outcomes. Businesses should also research the various social media platforms available to determine which ones their target audience is most active on, as well as the type of content that performs best on each platform.
Once a business has a clear understanding of its goals and target audience, it can begin setting up and managing its paid social media campaigns. This process usually involves creating a business account on the chosen social media platform, setting a budget, and creating ad campaigns with specific objectives in mind. Ad campaigns can be targeted to specific demographics, locations, and interests, and businesses can set up tracking and measurement tools to monitor the success of their campaigns.
One of the key benefits of paid social media advertising is the ability to track and measure the performance of campaigns in real-time. This allows businesses to make adjustments as needed to improve the effectiveness of their ads and optimize their return on investment. By regularly reviewing data on ad performance, businesses can identify which tactics are working and which aren’t, and make changes to their campaigns accordingly.
In addition to targeting specific demographics and interests, businesses can also use paid social media advertising to retarget users who have previously interacted with their brand. This can be an effective way to nurture leads and drive conversions, as users who have already shown interest in a business are more likely to take action.
To ensure the success of paid social media advertising campaigns in 2023, it’s important for businesses to stay up-to-date on the latest trends and best practices. This may involve regularly reviewing industry research, testing different ad tactics and formats, and keeping an eye on the competition. By staying current and continually testing and optimizing their campaigns, businesses can get the most out of their paid social media advertising efforts and drive success in the coming year.
Overall, paid social media advertising can be a powerful tool for businesses looking to increase brand awareness, generate leads, and drive conversions in 2023. By setting clear goals, targeting the right audience, and regularly tracking and measuring the performance of campaigns, businesses can effectively use paid social media advertising to achieve their desired outcomes and drive success in the coming year.
Reach out to me if you’d like some help in getting started with paid ads. I have done for you and Done with you packages you can choose from.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Are You Making Any Of These Facebook Ad Mistakes??
Not setting the right budget – One of the biggest mistakes you can make with Facebook advertising is not setting an appropriate budget. This leaves you vulnerable to overspending, which can quickly eat into your profits. Make sure to set a budget before you start running ads and stick to it. Grab a copy of my Ideal Facebook Ads Guide here: bit.ly/adbudgets.
Targeting the wrong audience – Make sure you target your ads to the right people. The more relevant your ads are to your target audience, the more likely they are to convert. Use demographics, interests, and behaviors to narrow down your audience and get the most out of your ad spend.
Relying on Impressions – Another common mistake businesses make with their Facebook ads is relying on impressions instead of clicks. Just because your ad was seen by a lot of people doesn’t mean it was effective. If people aren’t clicking on your ad, they’re not going to convert into customers.
Relying on images instead of copy – Copy is key when it comes to Facebook ads. Don’t rely on images alone to communicate your message – make sure your copy is clear, focused, and persuasive.
Not Measuring ROI – Finally, one of the biggest mistakes you can make with your Facebook ads is not measuring your ROI. Without measurement, you’ll never be able to tell if your ads are actually working or if they’re just a waste of money.
Paid ads are a little complicated and I can help you with setting up profitable, successful ad campaigns. Just reach out and we can chat: www.CarleneKelsey.as.me/ads.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
