The best times to post to social media in 2023, according to research by Hootsuite, HubSpot, and other social media marketing experts:
Facebook: The best times to post on Facebook are 10:00 AM, 1:00 PM, and 7:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on Facebook are 6:00 AM, 9:00 PM, and 12:00 AM.
Instagram: The best times to post on Instagram are 9:00 AM, 12:00 PM, and 3:00 PM on Mondays, Tuesdays, and Wednesdays. The worst times to post on Instagram are 6:00 AM, 9:00 PM, and 12:00 AM.
TikTok: The best times to post on TikTok are 6:00 PM, 3:00 PM, and 12:00 PM on Fridays, Saturdays, and Sundays. The worst times to post on TikTok are 6:00 AM, 9:00 PM, and 12:00 AM.
Pinterest: The best times to post on Pinterest are 11:00 AM, 1:00 PM, and 3:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on Pinterest are 6:00 AM, 9:00 PM, and 12:00 AM.
LinkedIn: The best times to post on LinkedIn are 10:00 AM, 1:00 PM, and 3:00 PM on Mondays, Wednesdays, and Thursdays. The worst times to post on LinkedIn are 6:00 AM, 9:00 PM, and 12:00 AM.
YouTube: The best times to post on YouTube are 10:00 AM, 12:00 PM, and 2:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on YouTube are 6:00 AM, 9:00 PM, and 12:00 AM.
Threads: The best times to post on Threads are 11:00 AM, 1:00 PM, and 3:00 PM on Tuesdays, Wednesdays, and Thursdays. The worst times to post on Threads are 6:00 AM, 9:00 PM, and 12:00 AM.
It’s important to note that these are just general guidelines, and the best times to post may vary depending on your target audience and industry. The best way to find the best times to post for your specific account is to use social media analytics tools to track your engagement and see when your posts are getting the most views and likes.
Here are some additional tips for posting on social media in 2023:
Vary your content. Don’t just post the same type of content all the time. Mix it up with photos, videos, text posts, and infographics.
Post at different times of day. Don’t just post at the same time every day. Experiment with different times of day to see when your audience is most engaged.
Use relevant hashtags. When you post, use relevant hashtags to help people find your content on sites that use hashtags #.
Run contests and giveaways. Contests and giveaways are a great way to engage your audience and get them excited about your brand.
Promote your posts on other channels. Share your posts on your website, email list, and other social media channels.
By following these tips, you can increase your chances of success on social media in 2023.
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Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Facebook has a diverse user base, catering to a wide range of age groups, including teenagers, young adults and older individuals. it is popular among people looking to connect with family, share updates and photos, join groups of shared interests, and follow brands or public figures.
#2 YouTube
YouTube attracts a vast and diverse community of users. It is predominantly used by younger generations, including teen agers and young adults. YouTube hosts various content creators, including vloggers, musicians, gamers, educators, and more. Users come to watch and share videos, follow their favorite creators, and discover new content.
#3 Instagram
Instagram has a predominantly younger user base. It is known for its emphasis on aesthetics, fashion, lifestyle, influencers, and visual storytelling.
#4 Twitter
Tritter attracts a broad range of users, including journalists, celebrities, influencers, politicians, and the general public. It is popular for real-time news updates, discussions, and sharing thoughts or opinions in short messages called tweets. Twitter is often used by individuals looking for news, networking, engaging in public conversations, or promoting their work.
#5 LinkedIn
LinkedIn primarily targets professionals and individuals seeking business-related connections. It is widely used by job seekers, recruiters, and professionals looking to network, share industry insights, and showcase their skills and experiences. LinkedIn caters to a more mature user base, including professionals from various fields and industries.
I hope this helps you realize where you should be present on Social Media. Pick 2 or 3 outlets (where your ideal client hangs out) and create valuable content and post consistently, even if it can only be 3 times per week.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here are some common problems that you may encounter and how to troubleshoot them:
My ads are not showing: Make sure that your ads are approved and that you have set a budget.
My ads are not reaching the right people: Make sure that you have targeted your ads to the right audience.
My ads are not performing well: Review your ad copy and creative, and make sure that your targeting is accurate.
I hope this helps! Do let me know if you have any questions or need more information on how to get started using Facebook ads. I can be reached via email at: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
These three budget considerations should be top of mind when running Facebook ads:
Your advertising goals. What do you want to achieve with your Facebook ads? Do you want to generate leads, drive traffic to your website, or increase brand awareness? Your advertising goals will help you determine how much you need to spend on your ads.
Your target audience. Who are you trying to reach with your Facebook ads? The size and demographics of your target audience will also affect your budget. For example, if you’re targeting a large audience, you’ll need to spend more money on your ads.
Your bidding strategy. How do you want to pay for your Facebook ads? There are two main bidding strategies: cost per click (CPC) and cost per impression (CPM). CPC bidding means that you’ll only pay when someone clicks on your ad, while CPM bidding means that you’ll pay every time your ad is shown. Your bidding strategy will also affect your budget.
Here are some additional tips for setting a budget for Facebook ads:
Start small and scale up as needed. It’s better to start with a small budget and see how your ads perform before you start spending more money.
Use data to track your results. Facebook Ads Manager provides detailed reports on your ad performance, so you can see how your ads are performing and make adjustments to your budget as needed.
Be patient. It takes time to see results from Facebook ads. Don’t expect to see a big increase in traffic or sales overnight.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here are the top 5 reasons entrepreneurs hesitate to begin Facebook ads:
Cost: Facebook ads can be expensive, especially if you’re not sure what you’re doing. This can be a major deterrent for entrepreneurs who are on a tight budget.
Complexity: Facebook’s ad platform can be complex and difficult to learn. This can be a barrier for entrepreneurs who don’t have a lot of experience with online advertising.
Lack of ROI: There’s no guarantee that Facebook ads will be profitable. This can be a risk for entrepreneurs who are hesitant to spend money on something that might not work.
Fear of failure: Failure is a part of entrepreneurship, but it can be especially daunting when it comes to paid advertising. This can be a reason why some entrepreneurs avoid Facebook ads altogether.
Lack of time: Running Facebook ads takes time and effort. This can be a challenge for entrepreneurs who are already busy running their businesses.
Despite these challenges, Facebook ads can be a powerful tool for growing your business. If you’re willing to invest the time and money, Facebook ads can help you reach a wider audience, generate leads, and increase sales.
Here are some tips for entrepreneurs who are hesitant to begin Facebook ads:
Start small: Don’t spend a lot of money on your first round of ads. This will help you minimize your risk and learn what works.
Target your audience: Make sure your ads are targeted to the right people. This will help you get better results and avoid wasting money.
Track your results: Use Facebook’s analytics tools to track the performance of your ads. This will help you see what’s working and what’s not.
Get help: If you’re not sure how to run Facebook ads, there are plenty of resources available to help you. You can hire a consultant, take an online course, or read books and articles on the topic.
With a little planning and effort, Facebook ads can be a valuable tool for growing your business. So don’t be afraid to give them a try.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Want Successful FB and IG Ads? Follow these 5 steps.
Identify your ad objective or ad strategy first. You want to set a goal that you want your ad to accomplish. Examples: traffic to a website or lead page, sales, collect leads via a lead form or opt in page or expand your reach. There are more too, but deciding this first is the best practice.
Select your ideal customer audience. If your FB page or IG profile has at least 1,000 followers you can retarget these people. If your website has at least 1,000 visitors per month (requires Pixel integration) you can also retarget these folks by creating custom and lookalike audiences. This gets your ad in front of people who have already seen your content and help them become raving fans and customers.
The FB funnel has 3 sections: Top of funnel – create awareness and get in front of new people who have not yet heard of you or what you do. Middle of funnel – Custom audiences who have interacted with your business in some fashion already. Bottom of funnel – people who have already purchased from you and are likely to purchase again when you have new offers.
Strategize Ad Placement: Where do you want to place your ad? On which platform FB or FB and IG? In the newsfeed, on the side panel, in stories, in reels etc. Determine which ad placements make sense for your business and where your customer will notice your ad.
What Creative Format is best?: Test images, vs short form videos, vs carousels to see which format performs best for you. You can also run separate ad campaigns for FB and IG to see if one outperforms the other for future ads.
By getting clear on these 5 steps before beginning your ads, you’ll be in a good place to reap maximized results and get stellar Return On Investment (ROI).
I am looking for 5 entrepreneurs who want to learn how to run their own FB and IG ad campaigns this summer. Sign up here to get started with my expert advice and coaching.👉 https://desertdigitaladgroup.com/services/. Or if you have questions, just reach out via email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
