The Ideal Approach: Is Combining Strategies of Broad Audience Targeting and Precise Targeting.
The best approach often involves using both broad and precise targeting in tandem:
Start Broad: Begin with a broader audience to identify potential customers and gather initial data.
Layer on Precision: As your campaign progresses, use insights from the broad audience to create additional ad sets with more precise targeting for higher conversions.
Test & Refine: Continuously monitor performance and adjust your targeting strategy based on the data. You can even create “Lookalike Audiences” based on your existing high-performing leads to target similar users.
I’m going to walk you through the Only 4 Ads You Need To Grow Your Email List By 100-400 and we’ll touch on proper targeting too.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Landing pages are make-or-break for your Facebook ads campaign. They capture the interest generated by your ad and turn clicks into conversions. By offering a focused message and clear call to action, landing pages ensure your Facebook ad viewers take the next step you desire. Once the viewer leaves Facebook…. your landing page has to do the selling for you!
Ensure a seamless user Journey between your ad and the Landing Page. – To keep bounces to a minimum, make sure there is a seamless transition to the landing page that is in line with the ad colors, fonts, aesthetic appeal.
Focus on only one key message. – Keep it simple and don’t confuse your audience. Focus on one selling point or key message.
Create specific Landing Pages for each campaign. – This is not a one-and-done exercise. Build a specific landing page for each ad campaign.
Make it easy to convert. Have a strong call to action so the natural next step is what the CTA (Call To Action) button says.
Be sure the landing page is optimized for mobile viewing. – Stats show that 4 in five Facebook viewers use a mobile phone for scrolling through their newsfeed. The page needs to look great there.
Sell on your landing page. That’s what they are designed for. – Your goal is to convert the viewer and this is the place to sell, sell, sell.
Add the Meta Pixel to your landing page. – Doing this will help you understand your audience’s reach and what they did when they arrived at your landing page.
Build a high-converting email sequence in your autoresponder software. – Ahhh.. last but not least, put together an email sequence that nurtures & helps persuade potential customers to turn over their email contact info to you.
If you need help with your ads or wish to learn the ad process visit my website for more info: www.desertdigitaladgroup.com.
By optimizing for customer success, you’re more than likely optimizing for growth.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Even the most seasoned marketers can fall victim to pitfalls when navigating the world of Facebook and Instagram paid ads. Here are 5 crucial mistakes to avoid like the plague:
1. Targeting Blunders:
Casting too wide a net: Targeting a broad audience might seem efficient, but it leads to wasted ad spend. Define your ideal customer with laser precision using demographics, interests, and behaviors.
Neglecting custom audiences: Utilize website visitors, email subscribers, and engaged users to create custom audiences for retargeting campaigns with higher conversion rates.
Forgetting negative targeting: Exclude irrelevant audiences who might click but won’t convert, like people who already purchased your product.
2. Content that Cringes:
Bland and boring visuals: Eye-catching images and videos are key on visual platforms. Use high-quality content that aligns with your brand and grabs attention instantly.
Copy that snoozes: Go beyond generic slogans. Compelling ad copy should speak directly to your audience’s desires, fears, and pain points. Use strong calls to action that tell people what to do next.
Missing the value proposition: Clearly communicate the benefit your product or service offers. What problem does it solve? How will it make their lives better?
3. Campaign Chaos:
One-size-fits-all approach: Different ad objectives require different strategies. Optimize your campaigns for specific goals, like website traffic, lead generation, or product sales.
Neglecting A/B testing: Don’t settle for assumptions. Test different ad elements like visuals, headlines, and targeting parameters to see what resonates best with your audience.
Ignoring campaign fatigue: Showing the same ad repeatedly can lead to ad blindness. Regularly refresh your creatives and target fresh audiences to maintain engagement.
4. Bidding Blunders:
Automatic bidding on autopilot: While convenient, automatic bidding might not always align with your budget or goals. Consider manual bidding for more control over costs and conversions.
Setting an unrealistic budget: Underfunding your campaigns can limit their reach and effectiveness. Allocate a sufficient budget based on your goals and target audience size.
Ignoring campaign optimization: Regularly monitor your campaign performance and adjust bids, budgets, and targeting based on insights to maximize your return on investment (ROI).
5. Analytics Amnesia:
Flying blind without data: Track key metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA). Analyze the data regularly to identify what’s working and what needs improvement.
Ignoring negative feedback: Negative comments and low engagement rates are valuable feedback. Use them to understand what resonates poorly and refine your targeting or messaging.
Failing to adapt to changes: Facebook and Instagram algorithms constantly evolve. Stay updated on industry trends and platform changes to keep your campaigns optimized for success.
By avoiding these common pitfalls, you can navigate the exciting world of Facebook and Instagram paid advertising with confidence and maximize your campaign ROI. Remember, continuous learning, data-driven decisions, and a commitment to refining your approach are key to success!
I can teach you how to run the best ROI campaigns using proven strategies that just plain work. Set up a quick call to chat when you have 30 free minutes: www.calendly.com/carlenetb.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
As we enter 2024, it’s crucial to reflect on the past year and identify areas for improvement. Here’s a breakdown of some questions I’m contemplating, with added details and prompts to delve deeper. They may help you work our 2024 plan too.
1. What gave you the most joy last year?
Think beyond immediate gains: Did you achieve a significant milestone? Did you overcome a challenge? Did you connect with someone or something that brought you immense satisfaction?
Identify patterns: Were there common themes in your joyous moments? Was it a sense of achievement, connection, progress, or learning?
Apply to your business: How can incorporate more of these elements into your business in 2024? Can you create new goals that bring similar joy?
2. What did you avoid and should not have last year?
Be honest: Did you procrastinate on important tasks? Did you shy away from difficult conversations? Did you neglect self-care or prioritize others over yourself?
Identify the consequences: Did your avoidance lead to missed opportunities, negative outcomes, or personal stress?
Develop strategies: How can you ensure you don’t repeat these patterns? What tools or resources can help you overcome your avoidance tendencies?
3. What should you have done more of last year?
Think about what worked: Were there any activities or practices that brought positive results? Did you delegate tasks effectively? Did you invest in learning and development?
Identify areas for growth: Were there skills you wished you had honed? Did you neglect important aspects of your business or personal life?
Set goals for 2024: How can you dedicate more time and energy to these areas in the coming year? What specific actions will you take?
4. What do you wish you had done differently last year?
Don’t dwell on regrets: Instead, use them as learning opportunities. What choices or actions would you change if you could?
Identify the root cause: Was it a lack of information, poor planning, or external factors beyond your control?
Develop a plan for the future: How can you avoid making similar mistakes in 2024? What proactive steps can you take to mitigate potential risks or challenges?
5. What can you do better for your business next year?
Evaluate your business goals: Were your goals ambitious enough? Did you track your progress effectively? Did you have a clear roadmap for achieving your goals?
Analyze your performance: Identify areas where your business excelled and areas that need improvement. Did you meet your financial targets? Did you achieve your marketing objectives? Did you maintain customer satisfaction?
Set SMART goals: Develop specific, measurable, achievable, relevant, and time-bound goals for 2024. Ensure your goals are aligned with your overall vision and mission.
6. What new actions will you take the next year?
Think outside the box: Don’t be afraid to try new things and experiment with new strategies. Research emerging trends in your industry and explore innovative solutions.
Prioritize learning: Attend industry conferences, workshops, or online courses to acquire new skills and knowledge. Read books and articles to stay updated on the latest developments.
Network and collaborate: Connect with other professionals in your field to share ideas, learn from their experiences, and explore potential partnerships.
Seek feedback: Regularly ask your customers, employees, and colleagues for their feedback on your business. Use this feedback to identify areas for improvement and refine your strategies.
By reflecting on these questions and taking action on your insights, you can ensure that 2024 is a year of growth, success, and fulfillment for you and your business. Remember, continuous learning, adaptability, and a willingness to embrace change are key to thriving in today’s dynamic environment.
If Improving Your Social Media Reach & Engagement or Getting Seen by More People Using Facebook & Instagram Ads are your goals, then let’s chat. I help entrepreneurs with both of these business growth strategies: www.calendly.com/carlenetb.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here’s a 4-week Social Media Content Creation Plan for Coaches and Course Creators:
Week 1: Introduction and Branding
Goal: Introduce yourself, your expertise, and your brand to your audience.
Content: Create a mix of posts that introduce your background, your coaching or teaching philosophy, and the value you provide to your clients or students.
Examples:
Share a personal story about how you got into coaching or teaching.
Create a graphic or video that highlights your key areas of expertise.
Post a testimonial from a satisfied client or student.
Week 2: Sharing Knowledge and Insights
Goal: Establish yourself as a thought leader and provide valuable insights to your audience.
Content: Share tips, strategies, and actionable advice related to your coaching or teaching niche.
Examples:
Write a blog post on a common challenge faced by your audience and offer solutions.
Create a video tutorial demonstrating a specific technique or skill.
Share a curated list of resources on a relevant topic.
Week 3: Promoting Your Services or Courses
Goal: Gently promote your coaching services or online courses to your audience.
Content: Share case studies and success stories of clients or students who have benefited from your services or courses.
Examples:
Post a before-and-after transformation story of a client or student.
Share a video testimonial from a satisfied client or student.
Offer a free consultation or webinar to generate leads.
Week 4: Building Community and Engagement
Goal: Engage with your audience, foster a sense of community, and build relationships.
Content: Ask questions, host polls, and run contests to encourage interactions.
Examples:
Host a Q&A session on Instagram or Facebook Live.
Run a contest to giveaway a free coaching session or course enrollment.
Share a poll to gather feedback on your audience’s needs and interests.
Additional Tips:
Use a consistent brand voice and visual style across all your social media platforms.
Schedule your posts ahead of time using a social media scheduling tool.
Use relevant hashtags to reach a wider audience.
Track your social media analytics to measure your progress and make adjustments as needed.
If you need some help strategizing the exact Social Media Channels you should be using for your business, let’s meet via Zoom and discuss the possibilities of how I can help you. Just set up a call with me here>> www.calendly.com/carlenetb
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
