Your welcome email sequence should nurture new subscribers, build trust, and guide them toward your offer.
Here’s a simple but effective 5-email sequence: Email 1: The Warm Welcome 📌 Purpose: Deliver the lead magnet + Set expectation Subject Line: “Here’s your [Lead Magnet] + What to Expect!”
Content:
Thank them for signing up
Deliver the lead magnet right away
Briefly introduce yourself and how you help
Let them know what to expect in the next emails
📝 Pro Tip: End with a simple question to encourage replies (e.g., “What’s your biggest challenge with [topic]?”)
Email 2: Your Story + A Quick Win
📌 Purpose: Build trust + Provide value Subject Line: “Here’s your [Lead Magnet] + What to Expect!” Subject Line: “Why I do what I do (+ a tip for you!)”
Content:
Share your personal story or why you started your business
Give a quick, actionable tip related to their challenge
Ask if they’ve had a chance to check out the lead magnet
📝 Pro Tip: Keep it short & relatable—show them you understand their struggles.
Email 3: Bust a Myth or Share a Common Mistake 📌 Purpose: Establish authority + Challenge assumptions Subject Line: “Are you making this mistake with [topic]?”
Content:
Call out a common misconception in your niche
Explain why it’s wrong and what to do instead
Reinforce how you help people solve this issue
📝 Pro Tip: This subtly preps them for your paid offer by showing gaps in their approach.
Email 4: A Success Story or Case Study 📌 Purpose: Show proof + Create desire Subject Line: “How [Client/You] Went from X to Y”
Content:
Share a transformation story
Highlight specific struggles and how they overcame them
Subtly mention your offer as part of the solution
📝 Pro Tip: If you don’t have client stories yet, share your own journey or hypothetical examples.
Email 5: The Invitation (Soft Pitch) 📌 Purpose: Present your offer + Call to action Subject Line: “Ready to [solve their pain point]?”
Content:
Acknowledge their journey so far
Reiterate the solution to their problem
Introduce your paid offer with a clear CTA
Provide a bonus/limited-time incentive if applicable
📝 Pro Tip: Keep the pitch light—position it as an opportunity, not a hard sell.
This sequence keeps new subscribers engaged, nurtures trust, and smoothly transitions them to your offer. Would you like help tailoring it to your audience? 🚀
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here are 9 ways AI can help business owners grow their online business faster and more efficiently:
1️⃣ AI-Powered Social Media Content Creation
AI tools like ChatGPT and Canva Magic Write can help you generate captivating Instagram captions, Facebook ad copy, and engaging blog posts—saving hours of brainstorming.
2️⃣ Automated Customer Support & Chatbots
Tools like ManyChat, Chatfuel, or Meta’s AI-powered messaging help you automate customer responses, answer FAQs, and even guide leads toward purchases—24/7, without you lifting a finger.
3️⃣ AI-Driven Ad Optimization
Platforms like Meta Ads’ AI learning can automatically adjust your Facebook & Instagram ad placements, targeting, and budget to get you better results with less guesswork.
AI-powered tools like ConvertKit, ActiveCampaign, or HubSpot can craft personalized email subject lines,automate follow-ups, and increase open rates using AI-driven insights.
5️⃣ AI for Market Research & Trend Analysis
Stay ahead of the competition with AI-driven tools like Google Trends, SparkToro, or BuzzSumo, which analyze industry trends, track audience interests, and suggest content ideas that resonate with your niche.
6️⃣ AI Video & Image Editing for High-Quality Content
Createscroll-stopping visuals and videos using AI tools like Adobe Sensei, Canva’s AI design suggestions, or InVideo—perfect for social media, sales pages, and product promotions.
7️⃣ AI-Powered SEO & Blog Writing
AI writing assistants like Jasper AI, SurferSEO, and Frase help you optimize blog posts, find the best keywords, and rank higher on Google—bringing in more organic traffic and leads.
8️⃣ AI for Product Pricing & Sales Predictions
AI-driven analytics tools like Shopify’s AI insights or Hotjar analyze customer behavior and recommend optimal pricing strategies to help maximize sales without undercharging.
9️⃣ AI-Powered Online Course & Digital Product Creation
Use AI-generated transcripts, summaries, and voiceovers with tools like Descript, Speechify, or Synthesia to turn your expertise into profitable digital products like courses, e-books, and templates—faster than ever!
🚀 Which AI tool are you most excited to try in your business? Comment below andLet me know.😊
A SPECIAL INVITATION TO JOIN ME ON APRIL 22ND.
Are You struggling to get new “Perfect” customer leads for your business?
I’ve got an easy solution that you’ll want to learn about in this New Masterclass.
It’s Facebook Ads and you should be taking advantage of this platform to bring in new leads and then sales to your business.
EVERYONE SHOULD BE RUNNING ADS! We’ll cover the 4 types of ads you can run to get more leads and sales!
After registering, you will receive a confirmation email containing information about joining the meeting. I hope you’ll be there, your business depends on it.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
These 10 Tips will get you faster results with Facebook and Instagram ads. Go get started tday.
1. Run an Ad to Your Warm Audience First
Instead of jumping straight into cold audience ads, test your first ad on people who already know you—like your email list, website visitors, or social media followers. These people are more likely to engage, helping you see what works before spending money on strangers.
2. Use Facebook’s “Campaign Ideas Generator”
Most people don’t realize Facebook has a free Campaign Ideas Generator to help brainstorm ad ideas based on your industry and goals. You can use it to get creative copy and visuals! Find it here.
3. Start With Engagement or Video Views Ads, Not Sales
New advertisers often go straight for conversion ads, but that can be expensive. Instead, start with engagement or video view ads to warm up your audience before running sales ads. This lowers costs and improves results later.
4. Target Your Competitors’ Audience (Legally!)
You can’t directly target competitor pages, but you can target people who like related influencers, brands, or industry keywords. This is a great way to reach buyers already interested in your niche.
5. Create 3-5 Versions of the Same Ad
Most people make one ad and hope it works. Instead, create multiple versions with different headlines, images, and call-to-action buttons. Facebook will show the best-performing ad more often, helping you get better results with the same budget.
6. Test Super Specific Audiences (Not Just Broad Ones)
Facebook’s AI is smart, but sometimes narrow targeting works better. Try creating a micro audience (5,000–50,000 people) based on specific interests or behaviors. Example: Instead of just “business owners,” target “female business coaches who follow Amy Porterfield”.
7. Use the “Don’t Click This Ad” Trick
Reverse psychology works! Ads that challenge the viewer tend to get higher engagement. Try a playful ad copy like: 👉 “Warning: This Ad is NOT for You… Unless You Want More Clients!”
8. Retarget People Who Watched 50% of Your Video
Most new advertisers forget about retargeting. If someone watches half of your video ad, they’re interested! Set up an audience of these people and show them a follow-up offer to turn them into leads or customers.
9. Exclude People Who Already Took Action
Many beginners waste ad spend by showing ads to people who already signed up or bought. Always exclude past customers and leads from seeing the same ad—you’ll save money and prevent ad fatigue.
10. Set a Budget You Can Actually Learn From
If you’re only spending $1/day, your results will be too slow to analyze. A better approach? Start with $5-$10/day for a week, then review your data. You’ll quickly see what’s working without breaking the bank.
🚀 Want to make Facebook ads work even faster? Start implementing these unexpected strategies, and you’ll avoid common mistakes while getting better results from day one!
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Running Facebook ads as an online entrepreneur can be one of the fastest ways to generate leads and sales, but only if done strategically. With ad costs rising and competition increasing, it’s crucial to focus on what actually works to get the best return on investment. Here are the top 3 Facebook ad tips to help you attract high-quality leads, increase conversions, and maximize your ad spend.
1. Use Lead Magnets to Build Your Email List First
One of the biggest mistakes online entrepreneurs make is running Facebook ads directly to a high-ticket offer or a sales page. Cold audiences (people who have never heard of you before) are far less likely to buy right away. Instead, focus on capturing leads first by offering a high-value freebie in exchange for their email.
Best Lead Magnet Ideas for Ads: ✅ Free PDF guide (e.g., “The 5-Step Formula for Scaling Your Coaching Business”) ✅ Free webinar or masterclass ✅ A quiz that leads to a personalized result ✅ A discount or exclusive offer
By running ads to a lead magnet, you can build trust, warm up your audience, and sell to them through an email sequence—where conversions are much higher!
👉 Pro Tip: Use a simple Facebook Lead Form Ad or a landing page optimized for conversions (like LeadPages or ClickFunnels). Keep the opt-in process short and easy!
2. Master Retargeting: The “Secret Sauce” to More Sales
Did you know that most people don’t buy the first time they see an offer? Studies show that it takes multiple touchpoints before someone feels ready to purchase. That’s where Facebook retargeting ads come in!
Retargeting lets you show ads specifically to people who have already engaged with your brand—whether they visited your website, watched a video, or signed up for a freebie.
Best Retargeting Strategies: 🔥 Warm Traffic Retargeting: Show ads to people who visited your website but didn’t opt in or purchase. Offer an incentive (e.g., bonus, limited-time discount). 🔥 Engagement Retargeting: Retarget people who have watched 50%+ of your video ad, engaged with your Facebook page, or commented on your posts. 🔥 Abandoned Cart Retargeting: If you sell digital products or courses, run ads to remind people who added something to their cart but didn’t check out.
👉 Pro Tip: Retargeting ads convert higher and cost less than cold audience ads—so always include them in your ad strategy!
3. Test & Optimize Your Ads for Maximum ROI
The best Facebook ad strategies don’t rely on guesswork—they rely on data. Instead of running one ad and hoping for the best, you should test different variations and analyze performance to see what’s working.
Key Things to Test in Your Ads: 📌 Headlines: Try different hooks—curiosity-driven, benefit-focused, or urgency-based. 📌 Ad Copy: Short vs. long copy, storytelling vs. direct approach. 📌 Creatives: Static images, carousel ads, reels-style video ads. 📌 Audiences: Lookalike audiences vs. interest-based targeting vs. warm audiences.
👉 Pro Tip: Use Facebook’s A/B testing feature to compare two versions of an ad and see which performs best. Then, scale the winning ad and turn off the underperformers.
Final Thoughts: Run Smarter Ads, Not Just More Ads
Facebook ads are one of the fastest ways to scale an online business, but only if you approach them strategically. Instead of throwing money at random ads, focus on building your list first, retargeting warm leads, and constantly testing your creatives.
🚀 Want help setting up a high-converting Facebook ad strategy? Let’s chat! I can help you create profitable, lead-generating ads that bring in clients on autopilot. ✨ Let’s chat. Reach out via email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Starting with Facebook ads can feel overwhelming, especially for business owners who aren’t familiar with the platform. Here are the top three pain points most entrepreneurs face when getting started: 1.Not Knowing Where to Start – Many business owners feel lost when it comes to setting up Facebook ads. They don’t know which campaign objectives to choose, how to target the right audience, or what budget to set. This confusion leads to analysis paralysis, where they either procrastinate or spend money on ads without a clear strategy.
Fix: Start simple. Focus on one goal at a time, like growing your email list or promoting a freebie. Use Facebook’s guided campaign setup and test different audiences to see what works.
2.Fear of Wasting Money – Many entrepreneurs worry about spending money on ads without seeing results. If they’ve tried boosting posts before and didn’t get sales, they assume ads don’t work. This fear holds them back from investing in more strategic campaigns.
Fix: Think of ads as an investment. Start with a small budget ($5–$10 per day) and test different ad variations. Learn how to read key metrics like CTR (Click-Through Rate) and cost per lead so you can adjust and improve your campaigns.
3 Tech Overwhelm & Complexity – The Facebook Ads Manager dashboard can be intimidating, with options like pixels, custom audiences, and retargeting. Many business owners feel like they need a tech background to understand how everything works.
Fix: Stick to the basics first. Set up a simple lead generation campaign using Facebook’s native lead form or drive traffic to a landing page. Gradually learn more advanced features as you get comfortable.
Would you like help creating a step-by-step guide for beginners so they can confidently set up their first ad and not have to worry about any of these things? I’ve got my The Facebook Ads Shortcut: 1-on-1 Training to Save You Time & Money.
It’s a dedicated One-on-one Facebook Ads training for entrepreneurs with a customized, hands-on approach to mastering paid advertising. Unlike generic courses or DIY trial and error, a private training session ensures that the strategies are tailored to your specific business goals, audience, and budget. LEARN MORE.
A major benefit is personalized strategy development. Instead of wasting time on methods that don’t work for your industry, you get expert guidance on the exact ad types, targeting, and messaging that will drive results. This means less money wasted on ineffective ads and faster success in reaching your ideal clients.
Another key advantage is real-time feedback and troubleshooting. Running Facebook ads can be overwhelming, especially with changing algorithms and complex settings. A one-on-one session allows you to ask questions, get immediate solutions, and avoid common mistakes that can drain your ad budget.
Additionally, confidence and clarity increase dramatically. Many entrepreneurs hesitate to run ads due to fear of losing money or not understanding the platform. With expert training, you gain the skills to set up, analyze, and optimize your campaigns with ease, giving you control over your lead generation and sales.
This investment not only saves time but also empowers you to scale your business faster and more efficiently. LEARN MORE.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
As an entrepreneur in the online coaching or course creation space, generating a steady flow of quality leads is crucial for the success and growth of your business. Without a consistent pipeline of potential customers, it can be incredibly challenging to convert sales and scale your impact.
Fortunately, there are several effective strategies you can implement to attract the right kind of leads – people who are genuinely interested in and aligned with your offering. In this post, I’ll share three proven techniques that have helped many online coaches and course creators build thriving, sustainable businesses.
Tip 1: Leverage Strategic Partnerships and Collaborations One of the most powerful ways to generate leads is by tapping into the audiences of complementary businesses or industry influencers through strategic partnerships and collaborations. This could take many forms, such as:
Guest posting on relevant blogs or podcasts
Appearing as an expert guest on others’ webinars or livestreams
Hosting a joint venture workshop or masterclass
Participating in virtual summits or challenges
Exchanging promotional content on social media
The key is to identify potential partners whose audiences overlap with your ideal customers. This could be other coaches, course creators, bloggers, YouTubers, or anyone else who serves a similar target market. When done right, these collaborations allow you to access new pools of qualified prospects who are already primed and eager to learn from someone in your industry. It’s a win-win, as you get to expand your reach while providing value to your partner’s audience.
To make the most of these opportunities, focus on building genuine relationships first. Get to know the people you want to work with, understand their businesses and audiences, and look for authentic ways you can help each other out. Avoid the temptation to hard sell; instead, be genuinely useful and contribute to their success. Additionally, be selective about the partnerships you pursue. Quality is more important than quantity – it’s better to have a small number of highly relevant, high-quality collaborations than to spread yourself thin across too many channels.
Tip 2: Create a Lead Generation Funnel with Gated Content Another effective strategy for attracting qualified leads is to build out a content marketing funnel, which allows you to capture contact information in exchange for valuable, gated digital content. This could include:
In-depth guides or whitepapers
Exclusive webinars or workshops
Assessment tools or quizzes
Free email courses or challenges
The key is to create content that is highly relevant and useful for your target audience, addressing their specific pain points, questions, or goals. This establishes you as an authoritative expert while simultaneously generating warm leads who have explicitly shown interest in your offerings.
To implement this strategy, start by mapping out the customer journey and identifying the most logical entry points and conversion opportunities. What are the key questions, concerns, or aspirations your ideal clients have at different stages? How can you create content that guides them towards your products or services? Once you have a content plan in place, build out a lead capture funnel using tools like email marketing platforms, landing page builders, or all-in-one sales funnels. Ensure that your opt-in forms, calls-to-action, and digital content assets are visually appealing, user-friendly, and optimized for conversions. It’s also important to nurture these leads through ongoing email marketing, social media engagement, or other touchpoints. Don’t just collect their information and then go silent – continue providing value, building trust, and guiding them towards your paid offerings.
Tip 3: Leverage Social Media Advertising In addition to organic content and partnership strategies, savvy online coaches and course creators can also utilize paid social media advertising to reach and convert new leads. Platforms like Facebook, Instagram, LinkedIn, and even TikTok can be powerful lead generation tools when leveraged strategically.
The key is to get laser-focused on your target audience and create highly-relevant ad creative and messaging. Take the time to thoroughly research your ideal customer’s demographics, interests, behaviors, challenges, and goals. Use this intel to build out detailed buyer personas and custom audience segments.
From there, you can craft compelling ad copy, eye-catching visuals, and clear calls-to-action that speak directly to the pain points and desires of your target market. Consider promoting your gated content offers, webinar registrations, or other lead magnets to drive opt-ins and build your email list.
Don’t be afraid to experiment with different ad formats, placements, and targeting criteria to see what resonates best. Social media algorithms are constantly evolving, so it’s important to remain agile and data-driven in your approach. Closely monitor your campaign performance and adjust your strategy accordingly.
It’s also worth exploring retargeting ads to re-engage users who have already interacted with your brand or content. This can be an incredibly effective way to nurture leads and guide them towards a sale.
While social media advertising does require an upfront investment, it can be a game-changing lead generation channel when executed thoughtfully. Just be sure to track your key metrics, continuously optimize your approach, and tie your ad spend directly back to tangible business outcomes.
I can help you with getting more leads for your business. Please join me for my new Masterclass on Dec. 3rd to discover:
Generating a consistent flow of high-quality leads is essential for the long-term success of any online coaching or course creation business. By leveraging strategic partnerships, creating lead-capture content funnels, and utilizing social media advertising, you can build a powerful, multi-faceted lead generation engine that supports your growth objectives. Remember, lead generation is an ongoing process that requires patience, experimentation, and a data-driven mindset. Stay focused on your ideal customer, provide tremendous value, and continuously refine your approach. With the right strategies in place, you can fill your pipeline with qualified prospects and position your business for sustained success.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
