How to Get Started with Facebook and Instagram Ads for Solo Business Owners
Facebook and Instagram ads are a powerful way for solo business owners to reach their target audience and grow their business. However, it can be daunting to get started, especially if you’re not familiar with the platform.
Here are the 7 things you need to master to be successful with Facebook and Instagram ads:
Set clear goals. What do you want to achieve with your ads? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can create ads that are tailored to achieve them.
Target your audience. Who are you trying to reach with your ads? Make sure you target your ads to people who are likely to be interested in your business. You can target people by demographics, interests, and even behavior.
Create compelling ad copy. Your ad copy should be clear, concise, and persuasive. It should also be relevant to your target audience and tailored to your goals.
Use high-quality images and videos. Visual content is more engaging than text, so make sure your ads use high-quality images and videos.
Track your results. It’s important to track the results of your ads so you can see what’s working and what’s not. This will help you optimize your campaigns and get the most out of your advertising budget.
Be patient. It takes time to see results from Facebook and Instagram ads. Don’t expect to see a huge increase in sales overnight. Just keep at it and you’ll eventually see results.
Get help from a professional. If you’re not sure where to start, or if you’re not getting the results you want, consider getting help from a professional Facebook and Instagram advertising agency.
Here are some additional tips for solo business owners who are just getting started with Facebook and Instagram ads:
Start small. Don’t spend a lot of money on your first few ads. Test different ad copy and creatives to see what works best.
Be consistent. Run your ads regularly to reach your target audience and build brand awareness.
Be creative. Don’t be afraid to experiment with different ad formats and targeting options.
Have fun! Facebook and Instagram ads can be a great way to connect with your target audience and grow your business.
I hope this blog post has helped you get started with Facebook and Instagram ads.
If you have any questions, please feel free to ask me. My email is hello@desertdigitaladgroup.com and to set up a quick discovery call with me go here 👉https://meetings.hubspot.com/carlene-kelsey
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here are some common problems that you may encounter and how to troubleshoot them:
My ads are not showing: Make sure that your ads are approved and that you have set a budget.
My ads are not reaching the right people: Make sure that you have targeted your ads to the right audience.
My ads are not performing well: Review your ad copy and creative, and make sure that your targeting is accurate.
I hope this helps! Do let me know if you have any questions or need more information on how to get started using Facebook ads. I can be reached via email at: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
These three budget considerations should be top of mind when running Facebook ads:
Your advertising goals. What do you want to achieve with your Facebook ads? Do you want to generate leads, drive traffic to your website, or increase brand awareness? Your advertising goals will help you determine how much you need to spend on your ads.
Your target audience. Who are you trying to reach with your Facebook ads? The size and demographics of your target audience will also affect your budget. For example, if you’re targeting a large audience, you’ll need to spend more money on your ads.
Your bidding strategy. How do you want to pay for your Facebook ads? There are two main bidding strategies: cost per click (CPC) and cost per impression (CPM). CPC bidding means that you’ll only pay when someone clicks on your ad, while CPM bidding means that you’ll pay every time your ad is shown. Your bidding strategy will also affect your budget.
Here are some additional tips for setting a budget for Facebook ads:
Start small and scale up as needed. It’s better to start with a small budget and see how your ads perform before you start spending more money.
Use data to track your results. Facebook Ads Manager provides detailed reports on your ad performance, so you can see how your ads are performing and make adjustments to your budget as needed.
Be patient. It takes time to see results from Facebook ads. Don’t expect to see a big increase in traffic or sales overnight.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here are the top 5 reasons entrepreneurs hesitate to begin Facebook ads:
Cost: Facebook ads can be expensive, especially if you’re not sure what you’re doing. This can be a major deterrent for entrepreneurs who are on a tight budget.
Complexity: Facebook’s ad platform can be complex and difficult to learn. This can be a barrier for entrepreneurs who don’t have a lot of experience with online advertising.
Lack of ROI: There’s no guarantee that Facebook ads will be profitable. This can be a risk for entrepreneurs who are hesitant to spend money on something that might not work.
Fear of failure: Failure is a part of entrepreneurship, but it can be especially daunting when it comes to paid advertising. This can be a reason why some entrepreneurs avoid Facebook ads altogether.
Lack of time: Running Facebook ads takes time and effort. This can be a challenge for entrepreneurs who are already busy running their businesses.
Despite these challenges, Facebook ads can be a powerful tool for growing your business. If you’re willing to invest the time and money, Facebook ads can help you reach a wider audience, generate leads, and increase sales.
Here are some tips for entrepreneurs who are hesitant to begin Facebook ads:
Start small: Don’t spend a lot of money on your first round of ads. This will help you minimize your risk and learn what works.
Target your audience: Make sure your ads are targeted to the right people. This will help you get better results and avoid wasting money.
Track your results: Use Facebook’s analytics tools to track the performance of your ads. This will help you see what’s working and what’s not.
Get help: If you’re not sure how to run Facebook ads, there are plenty of resources available to help you. You can hire a consultant, take an online course, or read books and articles on the topic.
With a little planning and effort, Facebook ads can be a valuable tool for growing your business. So don’t be afraid to give them a try.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Want Successful FB and IG Ads? Follow these 5 steps.
Identify your ad objective or ad strategy first. You want to set a goal that you want your ad to accomplish. Examples: traffic to a website or lead page, sales, collect leads via a lead form or opt in page or expand your reach. There are more too, but deciding this first is the best practice.
Select your ideal customer audience. If your FB page or IG profile has at least 1,000 followers you can retarget these people. If your website has at least 1,000 visitors per month (requires Pixel integration) you can also retarget these folks by creating custom and lookalike audiences. This gets your ad in front of people who have already seen your content and help them become raving fans and customers.
The FB funnel has 3 sections: Top of funnel – create awareness and get in front of new people who have not yet heard of you or what you do. Middle of funnel – Custom audiences who have interacted with your business in some fashion already. Bottom of funnel – people who have already purchased from you and are likely to purchase again when you have new offers.
Strategize Ad Placement: Where do you want to place your ad? On which platform FB or FB and IG? In the newsfeed, on the side panel, in stories, in reels etc. Determine which ad placements make sense for your business and where your customer will notice your ad.
What Creative Format is best?: Test images, vs short form videos, vs carousels to see which format performs best for you. You can also run separate ad campaigns for FB and IG to see if one outperforms the other for future ads.
By getting clear on these 5 steps before beginning your ads, you’ll be in a good place to reap maximized results and get stellar Return On Investment (ROI).
I am looking for 5 entrepreneurs who want to learn how to run their own FB and IG ad campaigns this summer. Sign up here to get started with my expert advice and coaching.👉 https://desertdigitaladgroup.com/services/. Or if you have questions, just reach out via email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
If you are looking for a powerful tool to grow your business on Facebook and Instagram, custom audiences should be at the top of your list. Custom audiences allow you to target specific groups of people based on their pas interactions with your brand, making your advertising more effective and efficient. In this blog post, I’ll explore the benefits of using custom audiences on Facebook and Instagram and how you can get started.
What are custom audiences?
Custom audiences are groups of people who have interacted with your brand in some way, such as by visiting your website, engaging with your FB page or IG profile, or making a purchase from your online store. By creating a custom audience, you can target these people with Facebook ads and other marketing campaigns, tailoring your message to their specific interests and behaviors.
The benefits of using custom audiences.
There are many benefits of using custom audiences on Facebook including:
More Effective targeting: Custom audiences allow you to reach people who have already shown an interest in your brand, making your advertising more effective and likely to convert.2.
Increased ROI: By targeting a specific group of people with your ads, you can increase your return on investment (ROI) by ensuring that your ad budget is being spent on people who are more likely to take the action you are asking for.
Better engagement: When you target people who have already interacted with your brand, they are more likely to engage with your ads and content, leading to increased engagement rates and better overall performance.
How to create a custom audience.
Creating a custom audience on Facebook is relatively simple. Here’s how to get started:
Go to your Facebook Ads Manager account (www.facebook.com/adsmanager) and click on the “Audiences” tab on the left under the hamburger menu that holds All Tools.
2. Click the “Create Audience” button and select “Custom Audience.”
3. Choose the type of custom audience you want to create. You can upload your customer email list, use the pixel website traffic, or use page engagement options.
4. Follow the prompts to set up your custom audience. Be sure that the pixel has been added to your website in advance.
5. Once your custom audience is created you can use it to target your FB ads.
Keep in mind that you’ll need at least 1,000 page followers, website visitors, purchasers, or mailing list emails to make the most of custom audiences
Tips for using custom audiences effectively.
Get the most out of your custom audiences on FB and IG with these tips:
Keep your audiences up to date. Make sure your custom audiences are regularly updated with the latest data to ensure that you’re targeting the right people at the right time.
Test different audiences: experiments with different types of custom audiences to see which ones perform best for your business ads. You may find that certain audiences are more engaged or convert at a higher rate.
Once you have a custom audience created, you can create lookalike audience based on the custom audience characteristics and behaviors. This can help you reach new people who are similar to your existing customers or followers.
Segment your audiences: Instead of targeting a broad custom audience, consider segmenting your audience into smaller groups based on their interests, behaviors or demographics. This can help you tailor your ad message even further and improve your targeting.
In conclusion, the right audiences are very important to your overall campaign health and results. And….custom audiences are a powerful tool for growing your business on Facebook. By targeting people who have already shown an interest in your brand, you can make your advertising more effective, increase your ROI, and improve engagement rates. With these tips and best practices in mind, you can start using custom audiences to take your Facebook marketing to the next level.
I can answer questions you may have about FB & IG Ads, just set up a FREE call with me here > https://calendly.com/carlenetb
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
