Are you ready to run Facebook Ads? Here are 7 things you need to know before you get started!
1. Select a campaign objective
2. Create ad sets
3. Develop ads targeting
4. Create your budget
5. Test and evaluate
6. Track conversions
7. Revisit campaign performance as needed
And know the answers to these questions before starting to create your ad.
What products or services does your audience want?
What is your goal for the campaign?
What budget do you have to use?
How long will you run the ad campaign?
Who is your target audience?
What type of ad will be used? Example: Video, Image, Carousel.
How will you track results?
For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue. Newer companies may want to spend closer to 12% because they want to grow aggressively.
But….paid ads can be confusing, so I’ve created a FB Ad Blueprint that you can get today for FREE that will help you get started. Get your copy today: bit.ly/2023ads . Or schedule a call with me here >>> bit.ly/CAKads and we can explore working together.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
What are your 5 Content Pillars that you want to be known for and that your followers will clearly recognize as your informative content?
Stop and think about this now, and jot them down. What are the 5 subjects you can write about and create content for in no time?
Content pillars are the main foundations of your content marketing strategy. If you set up your pillars right they can help you in many ways:
1. Content that keeps generating traffic
2. You can write around these pillars and create even more content
3. Use them as a guide for your writing and scheduling
4. They can help you stand out from the crowd
Your Content Pillars can change over time. If you use this method content creation will be so much easier and you’ll never be starring at a blank page or computer screen.
Mine are:
Travel – I was in the travel business for over 30 years!
Paid Advertising – I am a META Ad Manager and help my clients grow and scale their businesses.
Content Creation – I like to help my followers come up with ideas that will work for their individual businesses.
My Family– Love my family and sharing and bragging about them often makes me feel good!
Social Media – I understand the value and asset that social media plays in our businesses every day.
Here are a couple of articles that you might find helpful as you put your Content Pillars in place for this year!
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Here’s why you should use directories to get more online recognition for your business.
Directories are one of the best ways to gain online exposure for your business or brand.
It’s easy to add new entries and edit existing ones in most directories out there.
It can help you boost your SEO ranking, especially if you link your directory listings to other relevant pages on your website, like social profiles and company landing pages.
If you’re running a local business, submitting an entry in a business directory can help you get listed on Google Maps and other local search engines if they allow it (like Yelp does).
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Paid social media advertising can be a powerful tool for businesses looking to increase brand awareness, generate leads, and drive conversions in 2023. By targeting specific demographics and interests, businesses can reach their desired audience and track the success of their campaigns in real-time.
To start, it’s important for businesses to identify their goals and target audience for their social media advertising campaigns. This will help guide the creation of ad copy and visuals that will be most effective in achieving the desired outcomes. Businesses should also research the various social media platforms available to determine which ones their target audience is most active on, as well as the type of content that performs best on each platform.
Once a business has a clear understanding of its goals and target audience, it can begin setting up and managing its paid social media campaigns. This process usually involves creating a business account on the chosen social media platform, setting a budget, and creating ad campaigns with specific objectives in mind. Ad campaigns can be targeted to specific demographics, locations, and interests, and businesses can set up tracking and measurement tools to monitor the success of their campaigns.
One of the key benefits of paid social media advertising is the ability to track and measure the performance of campaigns in real-time. This allows businesses to make adjustments as needed to improve the effectiveness of their ads and optimize their return on investment. By regularly reviewing data on ad performance, businesses can identify which tactics are working and which aren’t, and make changes to their campaigns accordingly.
In addition to targeting specific demographics and interests, businesses can also use paid social media advertising to retarget users who have previously interacted with their brand. This can be an effective way to nurture leads and drive conversions, as users who have already shown interest in a business are more likely to take action.
To ensure the success of paid social media advertising campaigns in 2023, it’s important for businesses to stay up-to-date on the latest trends and best practices. This may involve regularly reviewing industry research, testing different ad tactics and formats, and keeping an eye on the competition. By staying current and continually testing and optimizing their campaigns, businesses can get the most out of their paid social media advertising efforts and drive success in the coming year.
Overall, paid social media advertising can be a powerful tool for businesses looking to increase brand awareness, generate leads, and drive conversions in 2023. By setting clear goals, targeting the right audience, and regularly tracking and measuring the performance of campaigns, businesses can effectively use paid social media advertising to achieve their desired outcomes and drive success in the coming year.
Reach out to me if you’d like some help in getting started with paid ads. I have done for you and Done with you packages you can choose from.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Facebook Lead ads allow you to find people who may be interested in your products or services and collect certain information from them.
The best practices to use Lead Campaigns are:
Identify potential clients for your business
Collect information so you can send them your newsletter
Encourage downloads of any free info you offer
Get sign ups for your courses or programs
Understand your potential clients interest and behaviors
Here are some tips to increase conversion rate for your Facebook Instant Lead Form
1)Use the introduction section to share more information about your Business and what people can expect when they complete your form.
2) Keep the Form Simple: Align questions with your goal and keep questions As few as possible.
3) Include prefill questions based on Meta’s info on them Meta already has.
4) Use multiple questions to better qualify your leads. The fewer the questions the better.
5) Limit the number of short answer questions. The more you require, the less they will complete.
6) Use the completion screen. Let them see what they’ve entered before they submit the form which encourages them to take action.
7) Test the Instant form length. Consider running an A/B split test where you measure Completion rates, cost per lead against the length of the form. This helps you evaluate if the form is meeting your ad goals/objective.
Paid ads are a little complicated and I can help you with setting up profitable, successful ad campaigns. Just reach out and we can chat about the possibilities: www.CarleneKelsey.as.me/ads.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
