Here are the top 5 reasons entrepreneurs hesitate to begin Facebook ads:
Cost: Facebook ads can be expensive, especially if you’re not sure what you’re doing. This can be a major deterrent for entrepreneurs who are on a tight budget.
Complexity: Facebook’s ad platform can be complex and difficult to learn. This can be a barrier for entrepreneurs who don’t have a lot of experience with online advertising.
Lack of ROI: There’s no guarantee that Facebook ads will be profitable. This can be a risk for entrepreneurs who are hesitant to spend money on something that might not work.
Fear of failure: Failure is a part of entrepreneurship, but it can be especially daunting when it comes to paid advertising. This can be a reason why some entrepreneurs avoid Facebook ads altogether.
Lack of time: Running Facebook ads takes time and effort. This can be a challenge for entrepreneurs who are already busy running their businesses.
Despite these challenges, Facebook ads can be a powerful tool for growing your business. If you’re willing to invest the time and money, Facebook ads can help you reach a wider audience, generate leads, and increase sales.
Here are some tips for entrepreneurs who are hesitant to begin Facebook ads:
Start small: Don’t spend a lot of money on your first round of ads. This will help you minimize your risk and learn what works.
Target your audience: Make sure your ads are targeted to the right people. This will help you get better results and avoid wasting money.
Track your results: Use Facebook’s analytics tools to track the performance of your ads. This will help you see what’s working and what’s not.
Get help: If you’re not sure how to run Facebook ads, there are plenty of resources available to help you. You can hire a consultant, take an online course, or read books and articles on the topic.
With a little planning and effort, Facebook ads can be a valuable tool for growing your business. So don’t be afraid to give them a try.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Want Successful FB and IG Ads? Follow these 5 steps.
Identify your ad objective or ad strategy first. You want to set a goal that you want your ad to accomplish. Examples: traffic to a website or lead page, sales, collect leads via a lead form or opt in page or expand your reach. There are more too, but deciding this first is the best practice.
Select your ideal customer audience. If your FB page or IG profile has at least 1,000 followers you can retarget these people. If your website has at least 1,000 visitors per month (requires Pixel integration) you can also retarget these folks by creating custom and lookalike audiences. This gets your ad in front of people who have already seen your content and help them become raving fans and customers.
The FB funnel has 3 sections: Top of funnel – create awareness and get in front of new people who have not yet heard of you or what you do. Middle of funnel – Custom audiences who have interacted with your business in some fashion already. Bottom of funnel – people who have already purchased from you and are likely to purchase again when you have new offers.
Strategize Ad Placement: Where do you want to place your ad? On which platform FB or FB and IG? In the newsfeed, on the side panel, in stories, in reels etc. Determine which ad placements make sense for your business and where your customer will notice your ad.
What Creative Format is best?: Test images, vs short form videos, vs carousels to see which format performs best for you. You can also run separate ad campaigns for FB and IG to see if one outperforms the other for future ads.
By getting clear on these 5 steps before beginning your ads, you’ll be in a good place to reap maximized results and get stellar Return On Investment (ROI).
I am looking for 5 entrepreneurs who want to learn how to run their own FB and IG ad campaigns this summer. Sign up here to get started with my expert advice and coaching.👉 https://desertdigitaladgroup.com/services/. Or if you have questions, just reach out via email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
If you are looking for a powerful tool to grow your business on Facebook and Instagram, custom audiences should be at the top of your list. Custom audiences allow you to target specific groups of people based on their pas interactions with your brand, making your advertising more effective and efficient. In this blog post, I’ll explore the benefits of using custom audiences on Facebook and Instagram and how you can get started.
What are custom audiences?
Custom audiences are groups of people who have interacted with your brand in some way, such as by visiting your website, engaging with your FB page or IG profile, or making a purchase from your online store. By creating a custom audience, you can target these people with Facebook ads and other marketing campaigns, tailoring your message to their specific interests and behaviors.
The benefits of using custom audiences.
There are many benefits of using custom audiences on Facebook including:
More Effective targeting: Custom audiences allow you to reach people who have already shown an interest in your brand, making your advertising more effective and likely to convert.2.
Increased ROI: By targeting a specific group of people with your ads, you can increase your return on investment (ROI) by ensuring that your ad budget is being spent on people who are more likely to take the action you are asking for.
Better engagement: When you target people who have already interacted with your brand, they are more likely to engage with your ads and content, leading to increased engagement rates and better overall performance.
How to create a custom audience.
Creating a custom audience on Facebook is relatively simple. Here’s how to get started:
Go to your Facebook Ads Manager account (www.facebook.com/adsmanager) and click on the “Audiences” tab on the left under the hamburger menu that holds All Tools.
2. Click the “Create Audience” button and select “Custom Audience.”
3. Choose the type of custom audience you want to create. You can upload your customer email list, use the pixel website traffic, or use page engagement options.
4. Follow the prompts to set up your custom audience. Be sure that the pixel has been added to your website in advance.
5. Once your custom audience is created you can use it to target your FB ads.
Keep in mind that you’ll need at least 1,000 page followers, website visitors, purchasers, or mailing list emails to make the most of custom audiences
Tips for using custom audiences effectively.
Get the most out of your custom audiences on FB and IG with these tips:
Keep your audiences up to date. Make sure your custom audiences are regularly updated with the latest data to ensure that you’re targeting the right people at the right time.
Test different audiences: experiments with different types of custom audiences to see which ones perform best for your business ads. You may find that certain audiences are more engaged or convert at a higher rate.
Once you have a custom audience created, you can create lookalike audience based on the custom audience characteristics and behaviors. This can help you reach new people who are similar to your existing customers or followers.
Segment your audiences: Instead of targeting a broad custom audience, consider segmenting your audience into smaller groups based on their interests, behaviors or demographics. This can help you tailor your ad message even further and improve your targeting.
In conclusion, the right audiences are very important to your overall campaign health and results. And….custom audiences are a powerful tool for growing your business on Facebook. By targeting people who have already shown an interest in your brand, you can make your advertising more effective, increase your ROI, and improve engagement rates. With these tips and best practices in mind, you can start using custom audiences to take your Facebook marketing to the next level.
I can answer questions you may have about FB & IG Ads, just set up a FREE call with me here > https://calendly.com/carlenetb
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
As a blogger or business owner, you’re always on the lookout for ways to increase your revenue. One often-overlooked platform for affiliate marketing is Pinterest. With over 250 million monthly active users, Pinterest is a visual search engine that can drive significant traffic and sales to your website. In this article, I’ll share some tips and tricks on how to do affiliate marketing on Pinterest and leverage its potential to drive affiliate sales.
The Hootsuite article above gives you a ton more info on why Pinterest should be included in your Affiliate Marketing Plan.
Introduction to Pinterest and affiliate marketing
Pinterest is a platform where users can discover and save ideas. Users browse through images, known as pins, and save them to their boards. Pinterest is a great platform for affiliate marketing because it is a visual platform that allows users to create and share content that inspires and motivates their audience.
Affiliate marketing is a performance-based marketing strategy where a business pays a commission to an affiliate for each sale or lead generated from their referral. Affiliate marketing on Pinterest involves promoting affiliate products through pins, boards, and profiles. By becoming an affiliate marketer on Pinterest, you can make money by promoting products that your audience is interested in.
Why Pinterest is a great platform for affiliate marketing
Pinterest’s visual nature makes it an ideal platform for affiliate marketing. According to research, 87% of Pinterest users have purchased a product because of Pinterest. Pinterest users are actively searching for inspiration and ideas, making them more likely to make a purchase. Additionally, Pinterest’s algorithm favors fresh, high-quality content, making it easier for your pins to be discovered by new users.
Another reason Pinterest is great for affiliate marketing is that it’s a long-term platform. Pins have a longer lifespan than other social media posts, meaning your content will be discoverable for a longer period. Additionally, Pinterest users are more likely to save pins for future reference, meaning your affiliate content could be found and purchased weeks, months, or even years after you’ve posted it.
Setting up your Pinterest account for affiliate marketing
Before you start promoting affiliate products on Pinterest, you need to set up your account for success. Here are some tips:
Convert to a business account: A business account gives you access to analytics, ads, and other features that are useful for affiliate marketing.
Optimize your profile: Choose a profile picture, write a bio that includes keywords, and include a link to your website and other social media accounts.
Create boards: Organize your pins into boards that are relevant to your niche. Make sure your board titles and descriptions include keywords.
Verify your website: Verifying your website on Pinterest will give you access to analytics and allow you to claim your content.
Creating boards and optimizing your pins for affiliate sales
To start promoting affiliate products on Pinterest, you need to create boards and optimize your pins. Here are some tips:
Choose affiliate products that are relevant to your niche: Promoting products that align with your niche and brand will help you attract the right audience and increase conversions.
Create boards that are specific to the products you’re promoting: For example, if you’re promoting kitchen appliances, create a board dedicated to kitchen appliances.
Optimize your pins: Use high-quality images, include keywords in your pin titles and descriptions, and add a call-to-action (CTA) to encourage clicks.
Finding and joining affiliate programs on Pinterest
To start promoting affiliate products on Pinterest, you need to join affiliate programs. Here are some tips:
Research affiliate programs in your niche: Look for affiliate programs that align with your niche and brand. You can use affiliate networks like ShareASale, Commission Junction, and Rakuten Marketing to find programs.
Join affiliate programs: Once you’ve found an affiliate program that you want to join, sign up and follow the instructions to become an affiliate.
Follow the affiliate program’s guidelines: Each affiliate program has its own rules and guidelines. Make sure you’re following them to avoid being kicked out of the program.
Creating affiliate pins that convert
Creating affiliate pins that convert involves more than just slapping an affiliate link onto a pretty picture. Here are some tips:
Create visually appealing pins: Use high-quality images, add text overlays, and choose colors and fonts that align with your brand.
Include a CTA: Encourage clicks by including a CTA in your pin description, such as “click here for more information” or “shop now.”
Provide value: Your pins should provide value to your audience. Write clear, concise descriptions that explain how the product can benefit them.
Promoting your affiliate pins on Pinterest
Once you’ve created your affiliate pins, it’s time to promote them. Here are some tips:
Pin regularly: Pinning regularly will help your content be discovered by new users. Aim to pin at least once a day.
Use group boards: Group boards are boards that multiple users can contribute to. Joining relevant group boards can help you reach a larger audience.
Promote your pins on other social media platforms: Share your pins on other social media platforms to drive traffic back to your Pinterest account.
Using Pinterest analytics to track your affiliate sales
Pinterest analytics can help you track your affiliate sales and optimize your strategy. Here are some metrics to pay attention to:
Impressions: The number of times your pins were seen.
Clicks: The number of clicks your pins received.
Saves: The number of times your pins were saved by users.
Referral traffic: The number of clicks that led to your website.
By tracking these metrics, you can see which pins are performing well and adjust your strategy accordingly.
Common mistakes to avoid in affiliate marketing on Pinterest
Here are some common mistakes to avoid in affiliate marketing on Pinterest:
Over-promoting: Don’t flood your followers with affiliate pins. Aim for a balance between promoting affiliate products and providing value.
Not disclosing affiliate links: It’s important to disclose that you’re using affiliate links. You can do this by including “affiliate link” in your pin description.
Not optimizing for mobile: Most Pinterest users access the platform through their mobile devices, so make sure your pins are optimized for mobile.
Conclusion and final tips for success
Pinterest is a powerful platform for affiliate marketing, but it requires a strategic approach. By setting up your profile, creating boards, and optimizing your pins for affiliate sales, you can increase your revenue and drive traffic to your website. Remember to choose affiliate products that align with your niche, provide value to your audience, and track your metrics to optimize your strategy. With these tips and tricks, you can leverage Pinterest to drive affiliate sales and grow your business.
CTA
Ready to start leveraging Pinterest for affiliate marketing? Sign up for affiliate programs in your niche and start creating visually appealing affiliate pins. Don’t forget to track your metrics and adjust your strategy accordingly. Happy pinning!
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Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Are you ready to run Facebook Ads? Here are 7 things you need to know before you get started!
1. Select a campaign objective
2. Create ad sets
3. Develop ads targeting
4. Create your budget
5. Test and evaluate
6. Track conversions
7. Revisit campaign performance as needed
And know the answers to these questions before starting to create your ad.
What products or services does your audience want?
What is your goal for the campaign?
What budget do you have to use?
How long will you run the ad campaign?
Who is your target audience?
What type of ad will be used? Example: Video, Image, Carousel.
How will you track results?
For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue. Newer companies may want to spend closer to 12% because they want to grow aggressively.
But….paid ads can be confusing, so I’ve created a FB Ad Blueprint that you can get today for FREE that will help you get started. Get your copy today: bit.ly/2023ads . Or schedule a call with me here >>> bit.ly/CAKads and we can explore working together.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
