Mar 19, 2025 | blog, leads, promotion, social
Here are 9 ways AI can help business owners grow their online business faster and more efficiently:
1️⃣ AI-Powered Social Media Content Creation
AI tools like ChatGPT and Canva Magic Write can help you generate captivating Instagram captions, Facebook ad copy, and engaging blog posts—saving hours of brainstorming.
2️⃣ Automated Customer Support & Chatbots
Tools like ManyChat, Chatfuel, or Meta’s AI-powered messaging help you automate customer responses, answer FAQs, and even guide leads toward purchases—24/7, without you lifting a finger.
3️⃣ AI-Driven Ad Optimization
Platforms like Meta Ads’ AI learning can automatically adjust your Facebook & Instagram ad placements, targeting, and budget to get you better results with less guesswork.
4️⃣ Personalized Email Marketing & Sales Sequences
AI-powered tools like ConvertKit, ActiveCampaign, or HubSpot can craft personalized email subject lines, automate follow-ups, and increase open rates using AI-driven insights.
5️⃣ AI for Market Research & Trend Analysis
Stay ahead of the competition with AI-driven tools like Google Trends, SparkToro, or BuzzSumo, which analyze industry trends, track audience interests, and suggest content ideas that resonate with your niche.
6️⃣ AI Video & Image Editing for High-Quality Content
Create scroll-stopping visuals and videos using AI tools like Adobe Sensei, Canva’s AI design suggestions, or InVideo—perfect for social media, sales pages, and product promotions.
7️⃣ AI-Powered SEO & Blog Writing
AI writing assistants like Jasper AI, SurferSEO, and Frase help you optimize blog posts, find the best keywords, and rank higher on Google—bringing in more organic traffic and leads.
8️⃣ AI for Product Pricing & Sales Predictions
AI-driven analytics tools like Shopify’s AI insights or Hotjar analyze customer behavior and recommend optimal pricing strategies to help maximize sales without undercharging.
9️⃣ AI-Powered Online Course & Digital Product Creation
Use AI-generated transcripts, summaries, and voiceovers with tools like Descript, Speechify, or Synthesia to turn your expertise into profitable digital products like courses, e-books, and templates—faster than ever!
🚀 Which AI tool are you most excited to try in your business? Comment below and Let me know.😊
A SPECIAL INVITATION TO JOIN ME ON APRIL 22ND.
Are You struggling to get new “Perfect” customer leads for your business?
I’ve got an easy solution that you’ll want to learn about in this New Masterclass.
It’s Facebook Ads and you should be taking advantage of this platform to bring in new leads and then sales to your business.
EVERYONE SHOULD BE RUNNING ADS! We’ll cover the 4 types of ads you can run to get more leads and sales!
Day: Tuesday
Date: April 22nd
Time; 1pm PT | 4pm ET
Where: In the comfort of your own home via Zoom.
Register here: https://us02web.zoom.us/meeting/register/ra75_qwzQMerkcMAwj3fZw
After registering, you will receive a confirmation email containing information about joining the meeting. I hope you’ll be there, your business depends on it.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Mar 15, 2025 | ads, blog, promotion, social
These 10 Tips will get you faster results with Facebook and Instagram ads. Go get started tday.
1. Run an Ad to Your Warm Audience First
Instead of jumping straight into cold audience ads, test your first ad on people who already know you—like your email list, website visitors, or social media followers. These people are more likely to engage, helping you see what works before spending money on strangers.
2. Use Facebook’s “Campaign Ideas Generator”
Most people don’t realize Facebook has a free Campaign Ideas Generator to help brainstorm ad ideas based on your industry and goals. You can use it to get creative copy and visuals! Find it here.
3. Start With Engagement or Video Views Ads, Not Sales
New advertisers often go straight for conversion ads, but that can be expensive. Instead, start with engagement or video view ads to warm up your audience before running sales ads. This lowers costs and improves results later.
4. Target Your Competitors’ Audience (Legally!)
You can’t directly target competitor pages, but you can target people who like related influencers, brands, or industry keywords. This is a great way to reach buyers already interested in your niche.
5. Create 3-5 Versions of the Same Ad
Most people make one ad and hope it works. Instead, create multiple versions with different headlines, images, and call-to-action buttons. Facebook will show the best-performing ad more often, helping you get better results with the same budget.
6. Test Super Specific Audiences (Not Just Broad Ones)
Facebook’s AI is smart, but sometimes narrow targeting works better. Try creating a micro audience (5,000–50,000 people) based on specific interests or behaviors. Example: Instead of just “business owners,” target “female business coaches who follow Amy Porterfield”.
7. Use the “Don’t Click This Ad” Trick
Reverse psychology works! Ads that challenge the viewer tend to get higher engagement. Try a playful ad copy like:
👉 “Warning: This Ad is NOT for You… Unless You Want More Clients!”
8. Retarget People Who Watched 50% of Your Video
Most new advertisers forget about retargeting. If someone watches half of your video ad, they’re interested! Set up an audience of these people and show them a follow-up offer to turn them into leads or customers.
9. Exclude People Who Already Took Action
Many beginners waste ad spend by showing ads to people who already signed up or bought. Always exclude past customers and leads from seeing the same ad—you’ll save money and prevent ad fatigue.
10. Set a Budget You Can Actually Learn From
If you’re only spending $1/day, your results will be too slow to analyze. A better approach? Start with $5-$10/day for a week, then review your data. You’ll quickly see what’s working without breaking the bank.
🚀 Want to make Facebook ads work even faster? Start implementing these unexpected strategies, and you’ll avoid common mistakes while getting better results from day one!
What’s one tip that surprised you? Reply and let me know! 👉😊 hello@DesertDigitaladgroup.com
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Mar 2, 2025 | ads, Audiences, blog, leads
Running Facebook ads as an online entrepreneur can be one of the fastest ways to generate leads and sales, but only if done strategically. With ad costs rising and competition increasing, it’s crucial to focus on what actually works to get the best return on investment. Here are the top 3 Facebook ad tips to help you attract high-quality leads, increase conversions, and maximize your ad spend.
1. Use Lead Magnets to Build Your Email List First
One of the biggest mistakes online entrepreneurs make is running Facebook ads directly to a high-ticket offer or a sales page. Cold audiences (people who have never heard of you before) are far less likely to buy right away. Instead, focus on capturing leads first by offering a high-value freebie in exchange for their email.
Best Lead Magnet Ideas for Ads:
✅ Free PDF guide (e.g., “The 5-Step Formula for Scaling Your Coaching Business”)
✅ Free webinar or masterclass
✅ A quiz that leads to a personalized result
✅ A discount or exclusive offer
By running ads to a lead magnet, you can build trust, warm up your audience, and sell to them through an email sequence—where conversions are much higher!
👉 Pro Tip: Use a simple Facebook Lead Form Ad or a landing page optimized for conversions (like LeadPages or ClickFunnels). Keep the opt-in process short and easy!
2. Master Retargeting: The “Secret Sauce” to More Sales
Did you know that most people don’t buy the first time they see an offer? Studies show that it takes multiple touchpoints before someone feels ready to purchase. That’s where Facebook retargeting ads come in!
Retargeting lets you show ads specifically to people who have already engaged with your brand—whether they visited your website, watched a video, or signed up for a freebie.
Best Retargeting Strategies:
🔥 Warm Traffic Retargeting: Show ads to people who visited your website but didn’t opt in or purchase. Offer an incentive (e.g., bonus, limited-time discount).
🔥 Engagement Retargeting: Retarget people who have watched 50%+ of your video ad, engaged with your Facebook page, or commented on your posts.
🔥 Abandoned Cart Retargeting: If you sell digital products or courses, run ads to remind people who added something to their cart but didn’t check out.
👉 Pro Tip: Retargeting ads convert higher and cost less than cold audience ads—so always include them in your ad strategy!
3. Test & Optimize Your Ads for Maximum ROI
The best Facebook ad strategies don’t rely on guesswork—they rely on data. Instead of running one ad and hoping for the best, you should test different variations and analyze performance to see what’s working.
Key Things to Test in Your Ads:
📌 Headlines: Try different hooks—curiosity-driven, benefit-focused, or urgency-based.
📌 Ad Copy: Short vs. long copy, storytelling vs. direct approach.
📌 Creatives: Static images, carousel ads, reels-style video ads.
📌 Audiences: Lookalike audiences vs. interest-based targeting vs. warm audiences.
👉 Pro Tip: Use Facebook’s A/B testing feature to compare two versions of an ad and see which performs best. Then, scale the winning ad and turn off the underperformers.
Final Thoughts: Run Smarter Ads, Not Just More Ads
Facebook ads are one of the fastest ways to scale an online business, but only if you approach them strategically. Instead of throwing money at random ads, focus on building your list first, retargeting warm leads, and constantly testing your creatives.
🚀 Want help setting up a high-converting Facebook ad strategy? Let’s chat! I can help you create profitable, lead-generating ads that bring in clients on autopilot. ✨ Let’s chat. Reach out via email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Feb 2, 2025 | ads, Audiences, blog, leads, promotion
Starting with Facebook ads can feel overwhelming, especially for business owners who aren’t familiar with the platform. Here are the top three pain points most entrepreneurs face when getting started:
1.Not Knowing Where to Start – Many business owners feel lost when it comes to setting up Facebook ads. They don’t know which campaign objectives to choose, how to target the right audience, or what budget to set. This confusion leads to analysis paralysis, where they either procrastinate or spend money on ads without a clear strategy.
Fix: Start simple. Focus on one goal at a time, like growing your email list or promoting a freebie. Use Facebook’s guided campaign setup and test different audiences to see what works.
2.Fear of Wasting Money – Many entrepreneurs worry about spending money on ads without seeing results. If they’ve tried boosting posts before and didn’t get sales, they assume ads don’t work. This fear holds them back from investing in more strategic campaigns.
Fix: Think of ads as an investment. Start with a small budget ($5–$10 per day) and test different ad variations. Learn how to read key metrics like CTR (Click-Through Rate) and cost per lead so you can adjust and improve your campaigns.
3 Tech Overwhelm & Complexity – The Facebook Ads Manager dashboard can be intimidating, with options like pixels, custom audiences, and retargeting. Many business owners feel like they need a tech background to understand how everything works.
Fix: Stick to the basics first. Set up a simple lead generation campaign using Facebook’s native lead form or drive traffic to a landing page. Gradually learn more advanced features as you get comfortable.
Would you like help creating a step-by-step guide for beginners so they can confidently set up their first ad and not have to worry about any of these things? I’ve got my The Facebook Ads Shortcut: 1-on-1 Training to Save You Time & Money.
It’s a dedicated One-on-one Facebook Ads training for entrepreneurs with a customized, hands-on approach to mastering paid advertising. Unlike generic courses or DIY trial and error, a private training session ensures that the strategies are tailored to your specific business goals, audience, and budget. LEARN MORE.
A major benefit is personalized strategy development. Instead of wasting time on methods that don’t work for your industry, you get expert guidance on the exact ad types, targeting, and messaging that will drive results. This means less money wasted on ineffective ads and faster success in reaching your ideal clients.
Another key advantage is real-time feedback and troubleshooting. Running Facebook ads can be overwhelming, especially with changing algorithms and complex settings. A one-on-one session allows you to ask questions, get immediate solutions, and avoid common mistakes that can drain your ad budget.
Additionally, confidence and clarity increase dramatically. Many entrepreneurs hesitate to run ads due to fear of losing money or not understanding the platform. With expert training, you gain the skills to set up, analyze, and optimize your campaigns with ease, giving you control over your lead generation and sales.
This investment not only saves time but also empowers you to scale your business faster and more efficiently. LEARN MORE.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
Jan 27, 2025 | ads, Goals, leads, promotion
Are you thinking that you need more prospects? Listen up…..
Facebook Ads can be a game-changer for achieving sales goals. Start by clearly defining your objectives, like increasing leads, driving website traffic, or boosting conversions. Use audience targeting to reach the right people based on interests, demographics, and behaviors. Craft compelling ad copy and visuals that align with your brand and call-to-action. Test different ad types, like carousels or video, and monitor performance. Regularly optimize campaigns to lower costs and maximize ROI for better results.
Setting up Facebook ads for generating leads requires careful planning and execution to attract quality prospects. Follow this step-by-step process for the best results:
- Define Your Lead Goals
Clearly outline what a “lead” means for your business (e.g., email sign-ups, form completions, demo requests).
Set measurable goals such as the number of leads, cost per lead (CPL), and timeframe. - Set Up Your Facebook Ads Account
Ensure your Facebook Business Manager is set up.
Verify your domain using Facebook Events Manager to comply with privacy regulations.
Create and install the Meta Pixel on your website to track conversions and optimize your campaigns. - Choose the Right Campaign Objective
Select the Lead Generation campaign objective. Facebook provides two main options:
Instant Forms: Forms embedded within Facebook for quick submissions.
Conversions: Directs users to a landing page or website form. - Define Your Target Audience
Use Facebook’s audience features:
Core Audience: Target by demographics, interests, or behaviors.
Custom Audience: Retarget people who have engaged with your business (e.g., website visitors or email subscribers).
Lookalike Audience: Reach new users similar to your best-performing customers. - Create Engaging Ads
Visuals: Use eye-catching images or videos. Include people, minimal text, and branding elements.
Copy: Write clear, persuasive headlines and descriptions. Highlight benefits and offer value.
Call-to-Action (CTA): Use CTAs like “Sign Up,” “Learn More,” or “Get Offer” to guide users. - Design and Optimize Your Lead Form
Use a short and simple form for Instant Forms or on your landing page.
Ask only essential questions (e.g., name, email, phone number).
Add a privacy policy link and brief value proposition.
Use a strong confirmation page or follow-up email to confirm leads and share next steps. - Budget and Bidding
Start with a daily budget (e.g., $10–$30) to gather data.
Choose Lowest Cost bidding to maximize lead volume. You can always scale up from there. Use Cost Cap pricing if you have strict CPL (Cost Per Lead) goals. - Launch, Monitor, and Test
Launch the campaign and track performance metrics:
CTR (Click-Through Rate): Measures ad appeal.
CPL (Cost Per Lead): Tracks efficiency.
Lead Quality: Evaluate if leads align with your sales goals.
Run A/B tests on ad visuals, copy, and targeting to find what works best. - Retarget and Nurture Leads
Create a retargeting campaign for people who clicked but didn’t convert.
Use email campaigns or follow-ups to nurture leads into customers. - Optimize and Scale
Pause underperforming ads and reallocate budgets to top-performing ones.
Adjust targeting, creatives, or bidding strategies based on data.
Scale gradually by increasing the budget or expanding audience reach.
By following this process, you can attract quality leads while keeping your campaigns cost-effective and aligned with your sales goals.
Reach out to me to discuss your next Facebook and Instagram Campaign and how we can work together to achieve your business goals: email: hello@desertdigitaladgroup.com.
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
