Blog
Latest NewsYou’ll find the latest articles and blog posts on this page. And do let me know if you’d like me to write on any particular topic. hello@desertdigitaladgroup.com
What’s Working For Engagement and Growth in 2024 On Social Media
Social Media Tips To Be Aware Of In 2024 In the ever-evolving landscape of social media, staying ahead of the curve is crucial for social media managers and Facebook ad strategists. As we navigate through 2024, several key trends and strategies are emerging as...
Why FB and IG Ads are a Game-Changer for Solopreneurs
As a solopreneur, growing your business and attracting new leads and clients can be a daunting task. With so many marketing options available, it's hard to know where to start. But what if I told you there's a solution that can help you reach your target audience,...
April 24th Masterclass 3pm PT | 1pm ET
The Ideal Approach: Is Combining Strategies of Broad Audience Targeting and Precise Targeting. The best approach often involves using both broad and precise targeting in tandem: Start Broad: Begin with a broader audience to identify potential customers and gather...
From Click to Customer: Craft Your Landing Page for Facebook Ad Success
Landing pages are make-or-break for your Facebook ads campaign. They capture the interest generated by your ad and turn clicks into conversions. By offering a focused message and clear call to action, landing pages ensure your Facebook ad viewers take the next step...
7 Step Checklist For Facebook Ad Campaigns (Traffic Goal)
Use this checklist to get your traffic ad campaigns right! 1.Define Your Offer & Landing Page: Solidify your offer: What are you promoting? Free consultation, discount code, exclusive content? Landing Page Optimization: Ensure your landing page is clear, concise,...
Here are 5 crucial mistakes to avoid like the plague
Even the most seasoned marketers can fall victim to pitfalls when navigating the world of Facebook and Instagram paid ads. Here are 5 crucial mistakes to avoid like the plague: 1. Targeting Blunders: Casting too wide a net: Targeting a broad audience might seem...