#1 Facebook
Facebook has a diverse user base, catering to a wide range of age groups, including teenagers, young adults and older individuals. it is popular among people looking to connect with family, share updates and photos, join groups of shared interests, and follow brands or public figures.
#2 YouTube
YouTube attracts a vast and diverse community of users. It is predominantly used by younger generations, including teen agers and young adults. YouTube hosts various content creators, including vloggers, musicians, gamers, educators, and more. Users come to watch and share videos, follow their favorite creators, and discover new content.
#3 Instagram
Instagram has a predominantly younger user base. It is known for its emphasis on aesthetics, fashion, lifestyle, influencers, and visual storytelling.
#4 Twitter
Tritter attracts a broad range of users, including journalists, celebrities, influencers, politicians, and the general public. It is popular for real-time news updates, discussions, and sharing thoughts or opinions in short messages called tweets. Twitter is often used by individuals looking for news, networking, engaging in public conversations, or promoting their work.
#5 LinkedIn
LinkedIn primarily targets professionals and individuals seeking business-related connections. It is widely used by job seekers, recruiters, and professionals looking to network, share industry insights, and showcase their skills and experiences. LinkedIn caters to a more mature user base, including professionals from various fields and industries.
I hope this helps you realize where you should be present on Social Media. Pick 2 or 3 outlets (where your ideal client hangs out) and create valuable content and post consistently, even if it can only be 3 times per week.
If you’d like to chat about Social Media strategy, just set up a brainstorming call with me here >>https://calendly.com/carlenetb/30min
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.