Your welcome email sequence should nurture new subscribers, build trust, and guide them toward your offer.
Here’s a simple but effective 5-email sequence:
Email 1: The Warm Welcome
📌 Purpose: Deliver the lead magnet + Set expectation
Subject Line: “Here’s your [Lead Magnet] + What to Expect!”
Content:
- Thank them for signing up
- Deliver the lead magnet right away
- Briefly introduce yourself and how you help
- Let them know what to expect in the next emails
📝 Pro Tip: End with a simple question to encourage replies (e.g., “What’s your biggest challenge with [topic]?”)
Email 2: Your Story + A Quick Win
📌 Purpose: Build trust + Provide value
Subject Line: “Here’s your [Lead Magnet] + What to Expect!”
Subject Line: “Why I do what I do (+ a tip for you!)”
Content:
- Share your personal story or why you started your business
- Give a quick, actionable tip related to their challenge
- Ask if they’ve had a chance to check out the lead magnet
📝 Pro Tip: Keep it short & relatable—show them you understand their struggles.
Email 3: Bust a Myth or Share a Common Mistake
📌 Purpose: Establish authority + Challenge assumptions
Subject Line: “Are you making this mistake with [topic]?”
Content:
- Call out a common misconception in your niche
- Explain why it’s wrong and what to do instead
- Reinforce how you help people solve this issue
📝 Pro Tip: This subtly preps them for your paid offer by showing gaps in their approach.
Email 4: A Success Story or Case Study
📌 Purpose: Show proof + Create desire
Subject Line: “How [Client/You] Went from X to Y”
Content:
- Share a transformation story
- Highlight specific struggles and how they overcame them
- Subtly mention your offer as part of the solution
📝 Pro Tip: If you don’t have client stories yet, share your own journey or hypothetical examples.
Email 5: The Invitation (Soft Pitch)
📌 Purpose: Present your offer + Call to action
Subject Line: “Ready to [solve their pain point]?”
Content:
- Acknowledge their journey so far
- Reiterate the solution to their problem
- Introduce your paid offer with a clear CTA
- Provide a bonus/limited-time incentive if applicable
📝 Pro Tip: Keep the pitch light—position it as an opportunity, not a hard sell.
This sequence keeps new subscribers engaged, nurtures trust, and smoothly transitions them to your offer. Would you like help tailoring it to your audience? 🚀
Carlene helps entrepreneurs get more traffic, engagement and leads by creating the best return on ad spend campaigns. She creates campaigns with whatever marketing budget her clients can work with for their business growth & expansion. Now is the perfect time to use strategic ads for growth, leads and achieve the income you deserve.
